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Devil May Cry 5 certainly leaves an impression. What felt like a franchise unable to come back from the brink, now feels like one with a future.
Posted in: Games, Video Games | Tagged: entertainment, games, the division, ubisoft, video games
The Division Wants To Make You Scared Of Your Banknotes In New Ad Campaign
The Division has really pushed the doom and gloom angle of society falling apart in all of its marketing up until this point. It's been a real downer for the most part, partially fetishising the grief they've piled onto the game.
Ubisoft are really doubling down on that now too, but bringing some of that scare into the real world. This new website for the game allows you to scan any bank notes you have, and then it tells you what substances and bacteria are likely on it and why you should be afraid.
You can check out this new trailer here, that sets this campaign up.
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