Posted in: Games, Video Games | Tagged: entertainment, games, oculus, Oculus Rift, video games

The Oculus Rift Will Cost More Than $350

Just recently, we were given the ballpark figure of $300+ for the Oculus Rift. Now, it seems that number has been bumped up a little now in a recent interview.

Oculus creator Palmer Luckey said that while the consumer version of the headset will be comparable in price, they will ultimately be more expensive than the development kits out there (which are priced at $350. This is due to the enhance technology. Speaking to Road to VR Luckey said:

You know, I'm going to be perfectly honest with you. We're roughly in that ballpark… but it's going to cost more than that. And the reason for that is that we've added a lot of technology to this thing beyond what existed in the DK1 and DK2 days.

And it's not a matter of 'oh we're selling more, we can make more money!' it's just the reality that when you make this thing you have to decide what tradeoffs you're going to make; are you going to optimize for absolute lowest price possible, even if it's gonna be a lower quality experience? Or do you try to say 'you know what, this is the first consumer VR headset that were going to be pushing out to people. We need to put a stake in the ground and say: this is the best possible experience that we were able to make. No compromises were made in terms of quality'. Get the cost down as much as you can on that experience, but make it so that the Rift is something that everybody wants to use to the best of your ability.

I can understand this reasoning. I do worry if we are getting north of $400, as that might be a real tipping point for people willing to buy it, but we will see. It surely can't be too long until we have a nailed down price.

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