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ZeniMax Files New Trademark on Deathloop

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A new trademark has popped up from ZeniMax, parent company to Bethesda Softworks, as they've filed for the term "Deathloop" this week. Technically, it was filed the day after Christmas, which is kinda of an interesting way to do so under the radar, but people snatched up the trademark this week in general searches for new filings. The real question that, of course, is on everyone's mind is what exactly Deathloop is. You hear the word and you know the company and immediately the idea comes to mind that it must be the name of a video game. But we've been seeing a number of trademarks over the past two years either be for minor things in a game used as marketing, or things that have yet to come to fruition.

ZeniMax Files New Trademark on Deathloop

If they're filing for a trademark now, the safe assumption would be that whatever they got in the works is close enough to have a formal name to it and not just a codename. Best guess is that we'll be seeing something happen at E3 2019, but it's way too early to tell. So for now, it's just something awesome to keep in the back of our heads. But that's a pretty good name for whatever it could be.

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Gavin SheehanAbout Gavin Sheehan

Gavin is the current Games Editor for Bleeding Cool. He has been a lifelong geek who can chat with you about comics, television, video games, and even pro wrestling. He can also teach you how to play Star Trek chess, be your Mercy on Overwatch, recommend random cool music, and goes rogue in D&D. He also enjoys hundreds of other geeky things that can't be covered in a single paragraph. Follow @TheGavinSheehan on Facebook, Twitter, Instagram, and Vero, for random pictures and musings.
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