Wonder Woman is off to a great start at the box office this weekend, with the latest estimates for Thursday and Friday putting the movie at $38.8 million so far. That's more than a third of the way toward the movie's projected $95 million opening, a number that has fluctuated over the past few months. In April, before Warner Bros had begun putting any serious effort into marketing the movie, it was tracking for an $80 million, but a month later, following the start of an explosive advertising campaign that included a Times Square takeover, projections had jumped to $105 million or higher, before settling on $95 million in the past week (though Warner Bros has maintained lower expectations, preferring to underpromise and overdeliver).
The Friday numbers put Wonder Woman slightly ahead of the $95 million projection, with most outlets saying $98 million at this time. But if the movie continues to perform strongly on Saturday and Sunday, it could easily break $100 million, which would make it the third film this year to do so in its opening. Positive reviews and word of mouth are credited as helping boost Patty Jenkins' film, a first for the DCEU, which is used to being critically decimated and facing an uphill battle. Wonder Woman currently has a 94% fresh rating on Rotten Tomatoes.
Captain Underpants is expected to take second place this weekend with a $25 million or higher opening, while the underperforming (in the U.S. at least) Pirates 5 takes third, and Baywatch continues to stink up Dwayne Johnson's political hopes with a fifth place finish behind the aging Guardians of the Galaxy Vol. 2.