Netflix Daredevil Leads Disney Push On Broadcast Sales

daredevil-131112During the Disney Investors Call taking place this today, Disney stated they are impressed with the increase in program sales for the company, thanks to Daredevil, the Netflix Marvel show starring Charlie Cox, already ordered for a second season, looking well for their other Netflix series to come.

Referring to their broadcasting division, the report states

Operating income at Broadcasting increased 90% to $302 million for the quarter due to growth in affiliate fees, higher program sales and an increase in advertising revenues. These increases were partially offset by higher marketing costs for the launch of new series. Affiliate fee growth was due to contractual rate increases and new contractual provisions. The increase in program sales was driven by the sale of Marvel's Daredevil and higher sales of Lost and Once Upon A Time, partially offset by the sale of Wife Swap in the prior-year quarter. The increase in advertising revenue was due to higher primetime ratings and rates.


As far as merchandise goes, the Avengers played a big part, though not as much as one other cartoon…

Consumer Products revenues for the quarter increased 10% to $971 million and segment operating income increased 32% to $362 million. Higher operating income was primarily due to an increase at our Merchandise Licensing business due to the performance of merchandise based on Frozen and, to a lesser extent, The Avengers.

Disney Chairman and CEO Bob Iger talked about the company's

incredible ability of our strong brands and quality content to drive results… The power of this winning combination is once again reflected in the phenomenal worldwide success of Marvel's Avengers: Age of Ultron, which has opened at number one in every market so far.

However not everything is totally rosy, as one cartoon can't always do as well as another.

The decreases in domestic home entertainment and international theatrical distribution both reflected the performance of Big Hero 6 in the current quarter compared to Frozen in the prior-year quarter.

Compared to Frozen, Big Hero Sux.

About Rich Johnston

Head writer and founder of Bleeding Cool. The longest-serving digital news reporter in the world. Living in London, father of two. Political cartoonist.

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