22 Gimmicks Archives

Cover image for AUG211243 STAR WARS WAR OF THE BOUNTY HUNTERS IG-88 #1, by (W) Woo Chul Lee (A) Guiu Vilanova (CA) Mahmud A. Asrar, in stores Wednesday, October 27, 2021 from MARVEL COMICS
And you can tell Marvel means business with this event because not only is the tie-in itself one of Joe Quesada's 22 Cheap Sales-Boosting Gimmicks That Always Work, but the preview shows us a second: resurrecting a popular character who was only recently shockingly killed (which is, of course, itself another of the 22 Gimmicks)[...]
Bendis Pits Justice League Against Legion of Superheroes in January
And there are few creators more synonymous with the 22 Gimmicks than "The Great One" Brian Bendis, who helped define many of them during his time at Marvel Bendis plays for the other team these days, so it's DC Comics that will pit heroes vs heroes in the upcoming six-issue event, Justice League vs the[...]