Will your wallet be shaken to its foundations by nine covers for the $7.99 Hellfire Gala one-shot in July? You'd better believe it, true believers!
22 Gimmicks Archives
But this sort of thing might stop your average publisher from being able to capitalize on another one of the 22 Gimmicks: celebrating milestone issues with giant-sizes comics and giant-sized price tags, and adding a third gimmick to boot — a crapload of variant covers But Marvel isn't just your average publisher, which is why[...]
Marvel may not be able to back up the legacy math behind Amazing Fantasy #1000 in comics, but maybe they can get there with variant covers.
Marvel has unveiled 11 designs by Russell Dauterman for the Hellfire Gala that will hopefully convince you to buy some variant covers in June, true believers!
Roy Thomas will write the newly relaunched X-Men Legends #1 with artist Dave Wachter, with a Wolverine story set before Giant-Size X-Men #1.
Captain Marvel used to be Binary, and Binary will be Captain Marvel in May, but Captain Marvel is no longer Binary. Got it? Good.
Savage Avengers just ended in January, but in May, Marvel will relaunch the concept with a new series by David Pepose and Carlos Magno.
Marvel noticed those recent issues of Strange Academy selling for big bucks on eBay and realized how much better it would be with a new number one.
Marvel is celebrating 750 issues of Thor (if you count up all the relaunches) by bringing back past creators to revisit their iconic runs this April in Thor #750.
A breakthrough in nostalgia techonology has granted Marvel the golden opporutnity to cash in with Marvel Phase 2 variant covers.
Marvel Shocker: Marvel Shockingly Reveals Genocidal Mass Murderer Cassandra Nova Is Shocking Final Member of New Marauders Team!
A variant cover for the upcoming super-mega-crossover event tie-in Death of Doctor Strange: Bloodstone #1 reveals a shocking Bloodstone family secret!
Hulk get new creative team because Hulk no longer Immortal! That mean Hulk get new number one issue, Hulk #1! New number one issue for new creative team is one of Joe Quesada's 22 Gimmicks That Always Work! Check out preview below, puny humans! HULK #1 DONNY CATES (W) • RYAN OTTLEY (A/C) Variant Cover by SIMONE BIANCHI Variant[...]
Black Panther #1 by John Ridley and Juann Cabal launches next week from Marvel Comics. Read a preview here.
Marvel has teased a new Sorceror Supreme to take over the role after the Death of Doctor Strange... but could it be the same old Sorceror Supreme?!
Marvel will celebrate 30 years of Carnage in the only way they know how: with a one-shot special followed by a new ongoing series.
Marvel has released a trailer for Avengers Forever #1, by Jason Aaron and Aaron Kuder, or Jason Aaron Kuder for short, hitting stores in December.
Strange Academy reckons with the death of Doctor Strange in the only way comics know how: with a super-mega-crossover event tie-in, of course!
Would it really be a bad thing if Iron Man had just one drink? Check out this preview of Death of Doctor Strange Avengers #1.
Following up on Iron Fist: Heart of the Dragon, Marvel will look for a new Iron Fist, a new job for Danny Rand, or both in February, according to a new teaser.
And you can tell Marvel means business with this event because not only is the tie-in itself one of Joe Quesada's 22 Cheap Sales-Boosting Gimmicks That Always Work, but the preview shows us a second: resurrecting a popular character who was only recently shockingly killed (which is, of course, itself another of the 22 Gimmicks)[...]
Because U demanded it! Answering reader complaints that there simply are not enough Spider-Man Comics, Marvel will launch Spine-Tingling Spider-Man on Marvel Unlimited next week.
Excalibur and S.W.O.R.D. are both missing from Marvel's January solicitations. Are they finished, on hiatus, or headed for a relaunch?
Marvel has dropped the solicits for Devil's Reign in January: Woman Without Fear, Villains for Hire, X-Men, Spider-Woman, Luke Cage, and more!
Doctor Strange is looking suspiciously alive for a guy in a mini-series named after his death in this preview of Death of Doctor Strange #2.
Marvel has released a preview of Avengers #750, an issue described as "jawdropping" and "shocking," hitting stores in November for $10 cheap!
And there are few creators more synonymous with the 22 Gimmicks than "The Great One" Brian Bendis, who helped define many of them during his time at Marvel Bendis plays for the other team these days, so it's DC Comics that will pit heroes vs heroes in the upcoming six-issue event, Justice League vs the[...]
In the January solicits for Amazing Spider-Man, Marvel teases Ben Reilly will be "shaken to his core" and Peter Parker could return to the mantle.
Who killed Doctor Strange?! Well, besides an editorial mandate to sell more comics? Find out in Death of Doctor Strange #5 this January, true believers!
Marvel announced a line of homage variants ripping-- er, paying tribute to classic Marvel covers, hitting stores this January.