22 Gimmicks Archives

BEHOLD: 13 Covers for Amazing Spider-Man #900
But this sort of thing might stop your average publisher from being able to capitalize on another one of the 22 Gimmicks: celebrating milestone issues with giant-sizes comics and giant-sized price tags, and adding a third gimmick to boot — a crapload of variant covers But Marvel isn't just your average publisher, which is why[...]
Cover image for Hulk #1
Hulk get new creative team because Hulk no longer Immortal! That mean Hulk get new number one issue, Hulk #1! New number one issue for new creative team is one of Joe Quesada's 22 Gimmicks That Always Work! Check out preview below, puny humans! HULK #1 DONNY CATES (W) • RYAN OTTLEY (A/C) Variant Cover by SIMONE BIANCHI Variant[...]