NBC Universal opted for simplicity when it came to branding its new streaming service, Peacock. It's not surprising given the colorful animal was officially adopted as the company's logo in 1979.
NBCU announced a number of reboots, including a new Battlestar Galactica from Mr. Robot creator Sam Esmail; Saved by the Bell from Great News creator Tracey Wigfield with original cast members Mario Lopez and Elizabeth Berkley set to produce and star reprising their roles as AC Slater and Jessica "Jessie" Spano, respectively; and Punky Brewster with Soleil Moon Frye set to reprise the role as the title character now grown up.
Leading the way for original programming will be the Ed Helms–Mike Schur weekly comedy series Rutherford Falls that stars Amber Ruffin (Late Night with Seth Meyers); limited series Dr. Death starring Jamie Dornan, Alec Baldwin, and Christian Slater; Angelyne starring Emily Rossum, who will also executive produce alongside her husband, Esmail; Armas De Mujler, a Spanish-language dramedy series from the creators of Telemundo's La Reina del Sur; Straight Talk, a drama pilot starring Jada Pinkett Smith and directed by Rashida Jones; and the docuseries Who Wrote That, a behind-the-scenes look at Saturday Night Live.
Along with Battlestar Galactic and Saved by the Bell, the service will also include other NBC and other TV favorites like The Office, Parks and Recreation, 30 Rock, Brooklyn Nine-Nine, Cheers, Downton Abbey, Married…With Children, and Fraiser,and will take advantage from the company's umbrella of studios including Universal Pictures, Focus Features, DreamWorks Animation, and Illumination. NBCU Chair of Direct-to-Consumer and Digital Enterprises Bonnie Hammer spoke about wide variety Peacock will offer in a press release.
"The name Peacock pays homage to the quality content that audiences have come to expect from NBCUniversal – whether it's culture-defining dramas from innovative creators like Sam Esmail, laugh-out-loud comedies from legends like Lorne Michaels and Mike Schur, blockbusters from Universal Pictures, or buzzy unscripted programming from the people who do it best at Bravo and Peacock will be the go-to place for both the timely and timeless – from can't-miss Olympic moments and the 2020 election, to classic fan favorites like 'The Office'."
Peacock will make its debut in April 2020 offering content available to both subscribers and non-subscribers with ads. NBCU will make details on subscription model closer to launch date.