Back in June, Twitter added a new feature that would allow users to add emojis, props and other accessories to photos the same way Snapchat does. A few weeks back they made some stickers available from a sponsor, Pepsi.
Now Warner Bros is the first film studio to tap into this new promotional tool by offering up Fantastic Beasts And Where To Find Them stickers. Twitter users in the U.S., the U.K., France, Japan, Brazil and Spain will see four custom stickers in their libraries inspired by Newt Scamander (played by Eddie Redmayne): a scarf, wand, coat and suitcase.
The stickers work like a hashtag, taking users who click on them to see photos from other users who have used them as well.
Fantastic Beasts And Where To Find Them opens November 18th.
— Fantastic Beasts (@FantasticBeasts) August 29, 2016