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Nintendo Spent $46m In U.S. Television Advertising In 2019

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All those Nintendo Switch consoles and games that got bought this year came at a relatively affordable price for Nintendo. At least, in the United States. The report comes from Venture Beat, who broke down advertising in the U.S. for all major forms of entertainment. In the Video games area, Nintendo made up only 14.6% of the overall total in 2019, while Sony made up 34% and Microsoft 31.3%. The company's two major competitors spent a combines $3.07 billion while Nintendo only spent $46 million. Even if you divide that in half between the two companies, it means Switch advertising only cost the company about 4.6% of what the others paid.

Nintendo Reveals What They're Bringing To SDCC 2019
Credit: Nintendo

Basically what we're getting to here is that Sony and Microsoft spent a hell of a lot of money on advertising this year. While Nintendo spent a fraction of their individual amounts and managed to get pretty decent results out of it. Don't expect those numbers to change much either as both companies have new consoles they want you to buy next holiday season.

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Gavin SheehanAbout Gavin Sheehan

Gavin is the current Games Editor for Bleeding Cool. He has been a lifelong geek who can chat with you about comics, television, video games, and even pro wrestling. He can also teach you how to play Star Trek chess, be your Mercy on Overwatch, recommend random cool music, and goes rogue in D&D. He also enjoys hundreds of other geeky things that can't be covered in a single paragraph. Follow @TheGavinSheehan on Facebook, Twitter, Instagram, and Vero, for random pictures and musings.
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