Could Batman #21 Have Actually Beaten Secret Empire #0 In April 2017 Marketshare Figures?

Time to look at the figures from April 2017, of comics books ordered by comic stores in North America through the direct market served by Diamond Comic Distributors.

In March, Marvel Comics made more money but DC Comics sold more comics. In April, Marvel did more of both, but the two are far closer together than they have been in previous months.

To recap, unit share measures how many comics are sold (or sent for free) to retailers. Retail share measures a share of the money spent by retailers.  Overshipping can bump up unit shares and chart placing, discount promotions can lower retail share or chart placing. A higher priced comic can mean a higher retail share. Marvel usually charge the reader $3.99 or $4.99 a comic while DC usually charge $2.99 or $3.99.

In March, Marvel slipped a point in unit share as DC Comics took the lead with 35.46%  compared to Marvel's 34.34%, while Marvel published 131 titles compared to DC's 123.

But in April, Marvel has a four point unit share lead with 38.23% compared to DC's 34.34% with Marvel's 134 titles compared to DC's 112 titles.

But Marvel's retail lead was down from seven points to 4-and-a-half points. In March they were on 35.41% to DC's 28.75%, but in April DC have closed the gap and crossed back over the 30% line with Marvel on 34.95%, to DC's 30.49%.

The change may be down to Marvel not having a best-selling $9.99 title this month, bit their overall dominance is down to a mix of Secret Empire and X-Men ResurrXion,

The big question will be regarding DC's perennial chart topper, Batman, being knocked off the top of the chart by Secret Wars #0 despite a boost from The Button storyline. But orders for Batman #21 were split across variant covers, lenticular and non-lenticular – if you added them up could Batman have beaten Secret Empire? We'll have to wait for further breakdowns to work that out.

While Image Comics, despite all these rushes for marketshare from the Big Two maintains it's around 10% marketshare, a repatedly impressive achievement.

The non-lenticular edition of The Flash #21 fell just outside April's top 10 at #11. Dark Horse Comics' Neil Gaiman's American Gods: Shadows #2 ranked #66 and Star Trek/Green Lantern Volume 2 #5 is at #158.

And overall? While markets rise and fall from month to month, for 2017 overall, it is currently beating 2016 by 5.04% in sales at this period in the year.

PUBLISHER MARKET SHARES

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS34.95%
DC ENTERTAINMENT30.49%
IMAGE COMICS10.54%
DARK HORSE COMICS4.46%
IDW PUBLISHING3.63%
BOOM! STUDIOS2.27%
DYNAMITE ENTERTAINMENT1.44%
VIZ MEDIA1.30%
TITAN COMICS1.30%
ARCHIE COMICS0.90%
OTHER NON-TOP 108.73%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS38.23%
DC ENTERTAINMENT34.34%
IMAGE COMICS9.86%
DARK HORSE COMICS3.06%
IDW PUBLISHING2.95%
BOOM! STUDIOS1.95%
DYNAMITE ENTERTAINMENT1.60%
TITAN COMICS1.20%
VALIANT ENTERTAINMENT LLC0.87%
ARCHIE COMICS0.79%
OTHER NON-TOP 105.15%

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
APRIL 2017 VS. MARCH 2017
COMICS-9.47%-5.31%
GRAPHIC NOVEL-10.77%-6.00%
TOTAL COMICS/GN-9.87%-5.36%
TOYS-45.50%-39.17%
APRIL 2017 VS. APRIL 2016
COMICS-11.28%-4.66%
GRAPHIC NOVELS-17.18%-15.47%
TOTAL COMICS/GN-13.18%-5.62%
TOYS-20.01%-21.08%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS-2.53%6.89%
GRAPHIC NOVELS-12.41%-14.02%
TOTAL COMICS/GN-5.74%5.04%
TOYS-6.38%-5.57%

NEW TITLES SHIPPED

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL SHIPPED
MARVEL COMICS93410134
DC ENTERTAINMENT78331112
IMAGE COMICS5711169
IDW PUBLISHING4715062
DARK HORSE COMICS2021041
BOOM ENTERTAINMENT2612038
VIZ MEDIA030030
TITAN COMICS232126
DYNAMITE ENTERTAINMENT156021
ARCHIE COMIC PUBLICATIONS123015
OTHER NON-TOP 1010811231251

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1SECRET EMPIRE #0$4.99FEB170758-MMAR
2BATMAN #21 LENTICULAR EDITION (THE BUTTON)$3.99NOV169200DC
3X-MEN GOLD #1$4.99FEB170777-MMAR
4X-MEN BLUE #1$4.99FEB170767-MMAR
5THE FLASH #21 LENTICULAR EDITION (THE BUTTON)$3.99NOV169204DC
6BATMAN #20$2.99FEB170191-MDC
7BATMAN #21 (THE BUTTON)$2.99NOV169198-MDC
8STAR WARS #30$3.99FEB170955-MMAR
9WEAPON X #1$3.99FEB170790-MMAR
10THE WALKING DEAD #166 (MR)$2.99FEB170686IMA

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1BATMAN VOLUME 2: I AM SUICIDE TP$16.99JAN170376DC
2HELLBOY: INTO THE SILENT SEA HC$14.99DEC160056DAR
3SAGA VOLUME 7 TP (MR)$14.99JAN170850IMA
4SUPERMAN VOL. 2: TRIALS OF THE SUPER SON TP$16.99JAN170383DC
5ALL-STAR BATMAN VOL. 1: MY OWN WORST ENEMY HC$24.99JAN170374DC
6SAGA DELUXE EDITION VOLUME 2 HC (MR)$49.99FEB170708IMA
7BATMAN VOLUME 10: EPILOGUE TP$16.99JAN170385DC
8JUSTICE LEAGUE VOLUME 2: OUTBREAK TP$16.99JAN170380DC
9AVATAR THE LAST AIRBENDER VOL. 15 TP$10.99DEC160088DAR
10RED HOOD & THE OUTLAWS VOL. 1: DARK TRINITY TP$16.99JAN170381DC

TOP 10 BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1WONDER WOMAN TALKING FIGURE & ILLUSTRATED BOOK KIT$12.95FEB172203HAC
2MASTERS OF SPANISH COMIC BOOK ART HC$39.99NOV161453DE
3THE SHADOW DOUBLE NOVEL VOLUME 116 SC$14.95JAN172333SAN
4STAR WARS BIG GOLDEN BOOK: A NEW HOPE$10.99FEB172246RAN
5ATTACK ON TITAN ADVENTURE SC$10.99DEC161774KOT
6LEGEND OF ZELDA: ART & ARTIFACTS HC$39.99JUL168360DAR
7LEGEND OF ZELDA: HYRULE HISTORIA HC$34.99SEP120055DAR
8TOKYO GHOUL: PAST SC NOVEL$12.99FEB172098VIZ
9STAR TREK: CATS HC$14.95FEB172242CHR
10STAR WARS: CLASSIC STICKER BOOK SC$12.95FEB172243ABR

TOP 10 TOYS

RANKDESCRIPTIONITEM CODEVENDOR
1SUICIDE SQUAD: HARLEY QUINN PX MAF EXAUG162979MED
2HARLEY QUINN: RED WHITE & BLACK STATUE BY JIM LEESEP160380DC
3DC ICONS: WONDER WOMAN ACTION FIGUREOCT160343DC
4DC COMICS BOMBSHELLS: RAVEN STATUEOCT160332DC
5POP! MARVEL: BLADE VINYL FIGUREJUL168820FUN
6STAR WARS: THE BLACK SERIES 40TH-ANNIVERSARY 6-INCH FIGURESJAN178152HAS
7HARLEY QUINN: RED WHITE & BLACK STATUE: INJUSTICE 2OCT160338DC
8DC ICONS: DEATHSTROKE ACTION FIGUREOCT160344DC
9DC DESIGNER SERIES: STARFIRE BY AMANDA CONNER STATUESEP160381DC
10POWER RANGERS LEGACY 6-INCH ACTION FIGURESNOV169036BAN

TOP 10 GAMES

RANKDESCRIPTIONITEM CODEVENDOR
1MAGIC THE GATHERING TCG: SHADOWS OVER INNISTRAD BOOSTERSFEB162979WIZ
2PATHFINDER ROLEPLAYING GAME: BEGINNER BOX NEW EDITIONSEP138188PAI
3MARVEL HEROCLIX: MERCS FOR MONEY FAST FORCES 6-PACKNOV162999NEC
4MARVEL HEROCLIX: GUARDIANS OF THE GALAXYOCT168616NEC
5TEENAGE MUTANT NINJA TURTLES: SHADOWS OF THE PAST BOARD GAMEAPR160482IDW
6MOUSE GUARD ROLEPLAYING GAME BOXED SET (2ND EDITION)FEB151158BOO
7TRIVIAL PURSUIT: STAR WARS GAMEOCT168253HAS
8YU-GI-OH! DUELIST SAGAFEB173203KON
9DC HEROCLIX: THE JOKER'S WILD BOOSTER BRICKJUL163367NEC
10SUPERNATURAL TRIVIAL PURSUITFEB173217USA

 

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Dollar Market Share – April 2017
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Unit Market Share – April 2017

About Rich Johnston

Head writer and founder of Bleeding Cool. The longest-serving digital news reporter in the world. Living in London, father of two. Political cartoonist.

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