DC Comics Trounces Marvel on Marketshare-Per Capita in May 2019 – Antarctic and Albatross Performing Strong

We're totally doing this every month now. A Marketshare-Per-Capita chart. The usual comics industry marketshare shows how much share of the overall market a comics publisher has. This divides it by the number of titles they publish in that month.

We've already looked at publisher marketshare in the North American direct market of comic book shops for May 2019,. And we just ran the top 500 ordered comics and graphic novels for the month.

But if you divide the marketshare by the number of individual titles published that month, you get a different picture. In May, Marvel published 154 comics, graphic novels to DC's 93 and Image's 61.

DCeased #1, Most-Ordered Comic in May (If You Don't Count Year Of The Villain), as DC Closes Gap on Marvel Marketshare

DC Comics soundly beats Marvel.

Now, in January, Marvel still beat DC on both counts, in February, DC had a greater retailer marketshare per item distributed than Marvel, though brought in less revenue and in March, DC Comics dominated both, more in sales than revenue. In April, Marvel swung this round again, leading DC over marketshare per capita both in dollars raised and items sold. But in May, DC swung that around, taking a dramatic lead in both.

What flavour Albatross?

Dynamite outperformed into fifth place behind Dark Horse. And Albatross Funnybooks, publishers of Eric Powell's titles, are getting good orders even if they only have a few titles, and so have a better performance-per-book than Premiere publisher Boom Studios. And Antarctic Press rose to beat both Oni Press and Valiant on this measure. It is worth still mentioning that this also includes Marvel's dollar line of True Believers reprints adding to the numbers of titles published which can skew numbers a bit.

I hope this, as ever, is a conversation point.

PublisherRetail Marketshare Per Capita x1000Dollar Marketshare Per Capita x1000
DC COMICS303415
MARVEL COMICS263258
IMAGE COMICS11290
DARK HORSE7342
DYNAMITE7765
IDW PUBLISHING6654
ALBATROSS FUNNYBOOKS6646
BOOM! STUDIOS6350
ANTARCTIC PRESS6244
ONI PRESS6040
VALIANT5259
AFTERSHOCK COMICS4949
ACTION LAB ENTERTAINMENT4235
VIZ MEDIA4114
TITAN COMICS3727
ARCHIE COMICS3531

And here are the full stats for comparison…

About Rich Johnston

Head writer and founder of Bleeding Cool. The longest-serving digital news reporter in the world. Living in London, father of two. Political cartoonist.

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