When DC Universe: Rebirth #1 is launched on May 25th, retailers will be allowed to start selling it on midnight May 24th. And that's not all.
To qualify, retailers must match their orders of DC Universe Rebirth will the biggest release by DC Comics of the last year, Dark Knight III The Master Race #1. Even a a cover price of $2.99 for 80 pages, as opposed to the Dark Knight III cover price of $5.99, that's still a tall order.
Those who do qualify , can then additionally order the DC Universe: Rebirth Midnight Release Variant Edition with a cover by art by Ivan Reis and Joe Prado. Probably the one that also runs on the cover of the DC Previews for June.
A 1:100 variant of that cover and each store getting at least one copy.
Stores will also receive "Save the date" invitation postcards, the DC Universe: Rebirth lithographs by Jim Lee and Scott Williams, provided in bundles of 25, one per store.
A Cake topper art with legal release. Because nothing says party like paperwork.
Ans stores will also be allowed to sell all new DC Comics titles release on the Wednesday, including The Dark Knight Returns: The Last Crusade, Justice League #50, Scooby Apocalypse #1 and Superman #52.
I wonder what all the other publishers will have to say about that?