In press aimed at business investors, Disney Consumer Products has been announcing its Marvel plans for the year. During which we learned that;
Disney Publishing Worldwide will start publishing Young Adult and Middle Grade novels based on Avengers, Guardians of the Galaxy, and Spider-Man, as well as apps.
The Netflix TV series of series – Daredevil, AKA Jessica Jones, Luke Cage, Iron Fist and The Defenders will be branded Marvel Knights, with a merchandise program "that will open new opportunities for product lines in with more sophisticated and edgy fashion style, as well as new collector focused opportunities, aimed at teen and adult fans." They will also have a collectors program for Secret Wars for the older buyer. Basically… stuff that costs a lot.
Partners with these promotions include those in "nutritious foods and sporting goods" including "Under Armour, Sage Fruit, Conagra granola bars, Crunchpak and Chobani" with plenty more to come through the year.
Running from the end of September for five weeks will be something called "Marvel Super Hero Spectacular" which will "introduce an enhanced marketing and retail strategy with more partners and merchandise offerings aimed to entice fans to celebrate their love for all things Marvel. The campaign will focus on core Marvel franchises including The Avengers, Spider-Man and Guardians of the Galaxy."
The four billion dollars that Disney spent on Marvel is starting to look like a pittance, isn't it?