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Injustice: Gods Among Us Breaks Industry Expectations. And Mine, Too.

Injustice: Gods Among Us Breaks Industry Expectations. And Mine, Too.Injustice: Gods Among Us has done something very interesting.

We reported last week on the large number of reorders it was receiving from retailers. It seems that because the comic was to be serialised digitally before it was published in print, that retailers knocked down orders on the print version. Also, it was a spinoff of a computer game, and they never sell either.

Then as news of the content of that first issue (which we also covered in spoileriffic detail) came through, suddenly the print demand rocketed.

Which is now why the comic is going to a second print for the first issue and retailers are being encouraged to up the orders on the subsequent issues.

Many retailers have spoken out how digital distribution will hurt print sales. It seems hard to argue with that in the long run. But right now? With evidence of the New 52, the MarvelDCU and more, it really seems to be the opposite.

For now.

Injustice: Gods Among Us Breaks Industry Expectations. And Mine, Too.

It also may help that Injustice: Gods Among Us is also really good. Especially the current digital issue, with the amazing double act of Green Arrow and Harley Quinn and a tone that I haven't seen of late outside of Wolverine And The X-Men.

Injustice: Gods Among Us Breaks Industry Expectations. And Mine, Too.

I can't spoil the last panel, I just can't. But it's wonderful. Whatever you think it is, it's better.


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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