Marketshare Per Comic For September 2013 – DC Still Dominates, Depending How You Look At It

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Last month I reported on Diamond's new policy to list how many titles each publisher has put out alongside their respective marketshare.

And how I was happy to do the necessary dividing to compare them. I also pointed out that Marvel and Dark Horse have pushed for this, as DC Comics have resisting. And this month we really see why.

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
DC ENTERTAINMENT 129 22 0 151
MARVEL COMICS 67 32 0 99
IMAGE COMICS 39 15 0 54
DARK HORSE COMICS 27 19 0 46
IDW PUBLISHING 32 12 0 44
DYNAMITE ENTERTAINMENT 31 5 0 36
BOOM! STUDIOS 19 6 0 25
AVATAR PRESS 8 2 1 11
VALIANT ENTERTAINMENT 7 2 0 9
EAGLEMOSS 0 0 4 4
OTHER PUBLISHERS 85 140 33 258

While the standard marketshare stats give DC Comics a massive lead for September, because Diamond counted 3D and 2D covers separately, DC Comics doesn't do so well in the Marketshare Per Comic version… so I've also made a version that treats the 2D and the 3D as the same thing. And they do much better there.

PUBLISHER (All figures %/1000) DOLLAR SHARE PER COMIC UNIT SHARE PER COMIC DOLLAR SHARE PER ITEM UNIT SHARE PER ITEM
DC 313 267 350 299
DC With 2D 3D Merged 525 408 587 456
Marvel 425 287 445 301
Image 176 127 180 130
Dark Horse 176 103 150 87
IDW 158 111 129 94
Dynamite 73 63 71 61
Boom 96 73 87 66
Avatar 110 80 90 65
Valiant 124 97 130 101

Indeed, if you count a comic with multiple covers as the same comic, Marvel and DC basically put out the same amount of comics in September, if you just remove 52 from DC's figure.

And per book, Boom, Avatar and Valiant all do better than Dynamite…

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About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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