POW Entertainment is the LA intellectual property and appearance company founded by Stan Lee. It was bought in August last year by Chinese company Camsing International, with Lee remaining as CCO. And it is attempting, once again, to register the trademark "Stan Lee".
POW Entertainment has already had a live trademark for over 10 years for "Stan Lee Presents", as well as for "Excelsior".
And there is also a live trademark for "Stan Lee" for jewelry from the '80s by a Stanley Orman, who is the former president of Stan Lee Corp, a Texan jewelry wholesaler incorporated in 1974 but no longer active.
But that still may be an issue. So POW Entertainment applied for a new registration for "Stan Lee", for everything ranging from body piercing rings to tiaras, as well as a gamut of media-related merchandise. Read the entire list, should you desire:
Amulets; body piercing rings; bracelets; broaches; charms; earrings; hair jewelry in the nature of jewelry for use in the hair; jewelry; jewelry chains; jewelry for the head; jewelry, namely, anklets and ankle bracelets; lockets; necklaces; pendants; ornamental pins; rings, scarf clips being jewelry; tiaras; medals for use as awards; figurines of precious metal; clocks; watches; pre-recorded media, namely, digital, audio, and video tapes and discs, cds, dvds, and mp3-players featuring books, music, movies or other entertainment audio-visual programming in the field of animation, cartoons, drama, action, adventure, science-fiction, romance and suspense; downloadable motion pictures and audio-visual entertainment programs in the field of animation, cartoons, drama, action, adventure, science-fiction, romance and suspense; downloadable ring tones, computer screen saver software, music files, images and videos featuring animation, cartoons, drama, action, adventure, science-fiction, romance, suspense, movie clips, television show clips and music video clips via a global computer network and wireless communication devices; downloadable computer game, video game and electronic game programs and software via a global computer network and wireless communication devices; downloadable interactive computer game, video game and electronic game programs and software via a global computer network and wireless communication devices; downloadable computer game software for use on mobile phones, cellular phones and tablets; video game software provided on cd or dvd, cartridges, and memory cards; interactive computer game video game and electronic game programs and software provided on cd or dvd, cartridges, and memory cards; video game cartridges, and video game memory cards; computer screen saver software; downloadable electronic publications, namely, a series of fiction books, comic books and animated story books; mouse pads; protective carrying cases adapted for portable music players; protective covers and cases for mobile phones, tablets, and pdas; speakers, audio headphones and earbuds; computer storage devices, namely, blank flash drives; calculating machines; decorative magnets; kitchen magnets; sunglasses; 3d glasses; swim masks; mobile phone accessories namely, batteries, chargers, cables, phone cases, covers and gel-skins, phone charms, cell phone mounts for cars, phone clips and screen protectors; virtual reality game software; virtual reality headsets; virtual reality glasses.
This follows a change in a named trademark attorney at POW Entertainment from one Relani Belous to a David L. Sigalow, who has expanded the trademark registration from the end of 2017 that only covered "Clothing, Wireless communication and broadcast services, namely, transmission of games, graphics, apps, content, film clips, music, ring tones and text to mobile telephones. Entertainment services, namely, production of videos, videotapes, television programs, motion picture films, and video games, all featuring live action and/or animated characters; provision of entertainment information about motion pictures, television programs, on-line video and wireless videos by means of a global computer network."
Previous trademark registrations by POW Entertainment for "Stan Lee" have been abandoned. The last was in 2014, when the authorities told POW Entertainment's Sam Meltzer that registration was refused because it was "a personal name that identifies only the name of a specific individual; it does not function as a service mark to identify and distinguish applicant's services from those of others and to indicate the source of applicant's services. They said, "The personal name of an individual or group is registrable as a service mark only where the record shows that it is used in a manner that would be perceived by consumers as identifying the services in addition to identifying the person or group," and that it "shows the applied-for mark used only to identify the name of an individual and not as a service mark for applicant's services because in each instance of the appearance of the mark, it is followed by a possessive form or used in a manner that indicates it is a reference to Stan Lee as an individual."
There are also applications from last year to register "The Stan Lee Foundation" as a trademark from POW Entertainment made by Kurt Schenck, now David L. Sigalow, and for "The Stan Lee Museum" and "The Stan Lee Museum of Art and Comics Excelsior", which were abandoned last year but also just now revived by Sigalow.
Alongside these, there is also a live application yet to be ratified from 2015 by Stan Lee and Joan Lee's daughter JC Lee for "J. C. Lee – Stan's Daughter Publishing" for music publishing and music distribution, as well as for "I Stan" and "Stan's Me".
There does seem to be a bit of a hurry to lock these down now.