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Marvel UK Push Iron Man Extremis For Movie Release

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We're getting a new Iron Man film next year, Iron Man 3, based in part on the Iron Man: Extremis arc by Warren Ellis and Adi Granov.

The thing is, ongoing franchise superhero comic don't often get a sales bump from movies. The product available is too vast, too wide, there's little to make a convincing argument to bookstores and readers that will transfer to sales. Unlike Walking Dead, Scott Pilgrim and Watchmen, where there is a central sales avenue, the big superhero names often just can't get it together.

It looks like, in the UK at least, Panini/Marvel UK doesn't want that to happen to Iron Man 3. They are putting together a new edition of Iron Man: Extremis and promoting it specifically as the tie-in book of the film. Take a look at this bookseller listing:

Marvel UK Push Iron Man Extremis For Movie Release

 

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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