But when it went day-and-date digital last week, they discovered that Apple abhors a 50 cent piece, and only allows a 99c piece. So the book would have to be $1.99, $2.99 or $3.99
Erik Larsen decided that $2.99 or lower would be a bit of a slap in the face for retailers when the print version out the same day would cost more. But realised that $3.99 would be more than the printed version, and may be off putting.
So immediacy is premium priced. And for those who can wait, they get to pay half.
A rather Sensible Dragon it seems.