Rob Liefeld on Andrew Rev, the New Owner Of Youngblood
We've been looking for Andrew Rev for a couple of decades now. In 1990, the owners of eighties indie comics publisher Comico sold the company to financier Andrew Rev, who let go the staff and began working on relaunching the company. He eventually lost the rights to Matt Wagner's Grendel, a fight that tied Grendel up for years, but successfully established ownership of the rights to Bill Willingham's dark eighties' superhero series The Elementals. And began republishing the series in the early nineties, until 1995. Since then a number of people have tried to publish The Elementals, including Dynamite a couple of years ago, but Andrew Rev has been elusive to track down. Every few years someone contacts me asking if I know how to contact him. I wish them good luck. In 2014, family member Steven Rev tried to get trademarks on The Elementals and Comico but there has been little movement since.
Turns out he has been hanging out with Rob Liefeld and Malibu founder – the original publishers of Image Comics, Scott Rosenberg. Behind Liefeld's Awesome Studios funding, he is also best known on Bleeding Cool as the mastermind of Platinum Studios' Great Cowboys & Alien Scam that managed to generate positive publicity to successfully get Cowboys & Aliens turned into a movie.
And as a result of the various shenanigans involved, Andrew Rev is the new owner of Youngblood.
Youngblood was Rob Liefeld's media-influenced superhero comic that saw him break away from success at Marvel Comics. Initially advertised as coming from Malibu Comics and promoted as created by him and current DC SVP Hank Kanalz, by the time it was published, it was the first Image Comics title and Hank was just the scripter of the first issue. Selling millions, it was soon followed by Spawn, WildCATS, Savage Dragon, Shadowhawk, Wetworks and Cyberforce. It transformed the direct comics market overnight, showed creators that they could have a big success away from the Big Two and was the basis of an entire studio from Rob Liefeld. It has been revived a few times over the years , switched publishers, was even written by the likes of Kurt Busiek, Mark Millar and Alan Moore for some time, and was recently promoted as being picked up by Netflix. And then not anymore. But nothing for some time. Last year, we were meant to get Youngblood Bloodwars, but without joy. Most people put this down to traditional Liefeld delays or changes of focus, but it may be something else.
In a critical post, analysing the situation from his own perspective, Youngblood, Deadpool and Cable creator Rob Liefeld answered the question as to what was up with Youngblood.
Where is YOUNGBLOOD?
This is the question I get asked repeatedly, at every store signing or comic convention I attend. Inquiries about Youngblood as a film, a comic book, all of it. The truth is they are in the midst of an ugly custody battle and I currently don't have any interaction with them for the first time in over 22 years.
In 1997, at 29 years of age, I took on an investor named Scott Rosenberg, he of Malibu Comics. I had a previous relation with him but this was different, Jeph Loeb brought him to the table as a potential partner and after a few discussions, the time felt right to make this move. We made a fancy press announcement and we birthed Awesome Comics. It was meant as a temporary adjustment, If I did not find another partner, Scott would foreclose and own everything, I eventually found another partner, a gentleman named John Hyde and he stepped in to finance Awesome Comics until he and Scott had an issue and Awesome went into freefall and I shuttered the label permanently in 2000.
Scott, John and I agreed to a split of my Extreme catalogue in 1999, we each received 8 titles and could exploit them in media. The environment at the time was not kind to comic book material and I wasn't selling any of my catalogue picks and neither were John and Scott. Through it all, I maintained publishing rights, bringing you the comic adventures of my creations with different and various creatives under my oversight and until now there were no hiccups whatsoever.
Long story short, after failing to come to terms on 2 movie deals in recent years, including a movie deal in 2017 that I was so certain was moving forward, I contacted Hank Kanalz and informed him that he should expect some participation, Scott informed me last summer, during 2018 comic con, that in order to raise capital he had sold or partnered with someone for Youngblood comics and toys. I was stunned but not surprised, these are the most important assets that Scott possesses and he needed to raise funds. The man he partnered with is named Andrew Rev, someone unknown to me and he informed me a number of times over the past year that he could make me a big success in comics, the next Todd McFarlane even, and told me I could audition for producing Youngblood comics. You can imagine how well that went over.
So, I currently have questionable access to Youngblood characters, characters I created and shepherded for nearly 3 decades. As a result, I shut down the storyline that would take Youngblood to issue #100 and beyond. A decidedly new approach is necessary, which I believe is paramount in this post-Avengers: Endgame world we find ourselves in. Youngblood will no longer be published by Image Comics or with my involvement at this time, a first in the 27 years since it launched. It's all really weird but I've settled into the realization that this is the way it is going to be. I held it together for 23 years since doing the deal, until now. A film company rang me up last week seeking the rights to Youngblood but it required my involvement and I cannot at this juncture go forward.
Thankfully, my other partner, John Hyde has chosen to go a different path as he realizes the value that I bring to my creations and we have partnered on his selections with Prophet going forward having just set up the feature film and we are currently pursuing Glory in all media. 2/3 of my catalogue receive my involvement and participation.
I have BLOODSTRIKE, BRIGADE, BERZERKERS, BLOODWULF, Re:GEX, KABOOM, AVENGELYNE and others in my portfolio, completely under my domain. As I informed everyone last year, I walked away from Netflix because I felt it was not the best opportunity at this time in our ever changing world. I'm a finicky cat.
I share this with you now following an unexpected conversation with the Andrew Rev guy about publishing. In short it was very disrespectful and I had to put distance between me, these people and my creations which were now in a foreign domain. I had to convincingly wash my hands of this corner of my imagination. I have a pretty fertile mind and many new projects yet to advance, many making the media rounds that will be known soon enough. This was a much needed update and hopefully explains the current situation.
Youngblood represented some of my finest work, I'm proud of all the work that was produced. Sadly, film companies will be reluctant to invest the time and money in a venture without the support and blessing of its creator.
Upwards, onwards! To the Extreme!
Rob Liefeld still owns the comics trademark to Youngblood, established in 2014. Bleeding Cool would be very interested in talking with Andrew Rev about many things, and would welcome anyone able to arrange contact – or tell us other stories. We hope to hear from Scott Rosenberg later today, but we understand he is currently detained by family matters. This is the kind of article that the word 'developing' was made for.