This is the poster that has been making the news in Nottinghamshire, deemed rather offensive in its "bags a slag, grab a hag" promise for an "alternative" speed dating evening.
With, as you can see, free shots for all participating women. There's not a lot of subtext here. The BBC reported,
Poster designer and barmaid at the pub, Lydia Hunt said she felt the word was "empowering" to women.
"The Old Angel is seen as an alternative pub so we were trying to throw the gauntlet down and say to single women don't stay indoors and cower away this Valentine's Day, come to our event.
"It was just to have a laugh and grab attention. I'm not saying women are either slags or hags, but I think it is an empowerment thing."
She said the free shots were to encourage women to attend as research showed speed dating was more popular with men.
The 21-year-old added: "There are people who say the word slag is offensive, but I would say it's empowering really to take it back.
"It's all a bit of fun really, I didn't mean to offend anyone with it.
"I'd call myself a feminist and just think that people need to take things a bit less seriously. It's not meant to offend, it's meant to promote a speed dating night."
But what there is, most definitely, is a swipe! From Chamber Of Chills #19, cover by Warren Kramer and Lee Elias, recently reused by IDW on Haunted Horror #1.
Feminist, sexist or swiper?
In Swipe File we present two or more images that resemble each other to some degree. They may be homages, parodies, ironic appropriations, coincidences or works of the lightbox. We trust you, the reader, to make that judgment yourself? If you are unable to do so, please return your eyes to their maker before any further damage is done. The Swipe File doesn't judge, it's interested more in the process of creation, how work influences other work, how new work comes from old, and sometimes how the same ideas emerge simultaneously, as if their time has just come. The Swipe File was named after the advertising industry habit where writers and artist collect images and lines they admire to inspire them in their work. It was swiped from the Comic Journal who originally ran this column, as well as the now defunct Swipe Of The Week website.