Well, here is a neat bit of marketing.
Horror film director Eli Roth has been brought on by Bandai Namco and From Software to do a bit of work on the game pre-launch in the West. What has come of it is this rather grim animation that shows one man getting turned into a monster. I don't actually know if any of this has any actual bearing on the game in terms of content, feeling more like just a spooky animation, but hey, it's pretty neat.
Oh and fair warning: it's pretty gnarly, which should be expected coming from Roth. Take a look: