Were the studios right or did they make possibly the worst box office weekend of the year happen? Only one wide-release movie came out this weekend and it was an unmitigated flop. Was the post labor day weekend bound to be a disaster which makes the studio wise for holding back new films… or by holding back those films did the studios make this weekend a failure?
Variety is reporting that the estimated totals for the weekend put Guardians of the Galaxy in the #1 spot again, but it could bring in under $10 million which would be the first time in two years that the box office leader was under 8 figures.
Estimates for this weekend rank the top five as:
1) Guaridans of the Galaxy ($9.8 million)
2) If I Stay ($5.8 million)
3) Teenage Mutant Ninja Turtles ($5.6 million)
4) Lets Be Cops ($5.3 million)
5) The November Man ($4.0 million)
The one film that did open wide this weekend, The Identical, is targeted at the faith-based demographic made $534,000 on Friday and looks to make about $2 million this weekend, well below another Christian offering When The Game Stands Tall which made $1 million on Friday.
This weekends total for Guardians of the Galaxy edges it closer to becoming the first film of the year to break the $300 million domestic mark.
For those who are fans of Box Office Mojo, there estimate numbers for the weekend are different and include the Identical bringing in $5 million… but there estimates were made on Thursday while Variety's were today and included the actual take for Friday.