It will be interesting to see how well Bloodbourne sells to the masses. It's an exclusive on a console that desperately needs them, but it's also positioning itself as a hardcore Souls-like game. Seeing how that mixes with the masses is going to be interesting. My guess is that it will be the best selling From Software game to date, but who knows.
This TV spot won't hurt though. It pulls a few staples from the mass market game commercial playbook here. Action scenes, check. Rocking soundtrack, check. Nifty visuals, check.