Hello BC readers, it’s been a while. I’ve been off working on comics (The Freeze Vol 1 trade from Image Comics/Top Cow is in stores now…) but after
Posted in: Movies | Tagged: Connor McGregor, entertainment, espn, iron fist, Stan Verrett, television
ESPN's Stan Verrett Thinks He Can Use The Iron Fist Against Connor McGregor
When you have a big parent company like Disney, you can market things in very unique ways. Marvel's Iron Fist has had a cool promotion going on over with ESPN, pitting UFC's Connor McGregor against Sportscenter anchor Stan Verrett in a fight. Stan's binge watched Iron Fist and is so confident in his ability to take the professional ass-kicker, that he can focus his chi into an Iron Fist… or at least he thinks he can. I like crossover like this and they got three videos out of it.
The power of binge watching… and cross promotion.
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