So there are now screenings. Movie chain Cineworld is showing Fantastic Four tomorrow in the UK, without restriction, to members of its Unlimited loyalty programme.
Nimble Storage have screenings for tech folk in Canada and the USA.
The cast are at the Apple Store in SoHo, New York tonight, with lots of images of the foursome walking the New York Streets over at JustJared ahead of their New York premiere tomorrow.
But some of those Atlanta VIP premiere attendees have been voicing their opinions, embargo or not.
And you know what?
They're good. Could the reported division within Fox be nothing more than that?