As projects go, this has been an interesting one to follow. Three years ago, it appeared that since Fox had the right to the Mutants, Marvel was going to use the Inhumans in their place. They were a film scheduled for November 2nd, 2018 and they were going to become a big part of Marvel's Agents of SHIELD. This was rumored to be the pet project of Marvel CEO Isaac Perlmutter. Then came a battle for power between Perlmutter and Kevin Feige which lead to a split between Marvel Entertainment and Marvel Studios. The Inhumans came off the schedule. The Television wing stayed with Perlmutter and his pet project became a TV series… which will show the first two episode in IMAX theaters on September first. Kind of giving Perlmutter his Inhumans film… except on a TV budget.
Fast forward to the first trailer being released and the feedback not being good. Even the director Roel Reine came out and said he didn't like it. The effects weren't ready in his opinion. That opinion was shared by the on-line community. But he was much happier with the trailer released at Comic-Con two weeks ago. Fan reaction was still mixed.
Then came the Television Critics Association summer press tour and the Inhumans panel which has been described by many in attendance as awkward at best. The panel consisted of executive producer Jeph Loeb, showrunner Scott Buck and stars Anson Mount, Serinda Swan, Iwan Rheon and Ellen Woglom. The media in attendance didn't hold back and their questions were met with stoic, short and defensive answers. One question directed at Mount about his feelings about the negative reaction led him to compare himself to the now infamous sad Ben Affleck image from the Batman v Superman: Dawn of Justice press tour.
From there, reports were that Loeb took over, brushing off a lot of the questions by claiming that the show the critics saw so far was not finished and that they would need to wait and see the whole thing to understand what Marvel was doing.
Between the disappointing early footage and the lack of confidence in showrunner Buck after his Iron Fist season, this panel could've gone a long way towards building excitement for the property, especially with the idea of trying to get fans to pay money to see a premiere that they will get for free less than a month later. Instead, all of the coverage of the panel is going to help cement the idea that this project is a train wreck and keep people away from the IMAX theaters.
It just feels like this is being done as a rushed job without the quality controls you'd normal see in a Marvel production. Looks at the below photos of Swan as Medusa. This is one of the publicity shots they sent out today. This is exactly as it was released with some of the worst lighting I've ever seen in a photo. This should not have been released.
I have not seen the pilot and the Comic-Con footage had me looking forward to the series. But reports like this are troubling. I hope that Marvel can find a way to turn this around in the next three weeks. They need to get these actors out there building the excitement, talking to the media one-on-one. Putting out some of the best moments and making sure the effects look top notch or don't let people see them until they do.