hasbro Archives

Hasbro has announced today improved third-quarter financials The boys category increased 22 percent to $478.5 million behind the growth of Marvel, Nerf, Star Wars and Transformers products. "Boys, fueled by Transformers and Marvel products, was the key driver in the quarter," said MKM Partners analyst Eric Handler. There products are broken into four categories: Boys, Girls, Games and[...]

Andy Bentley wrote for Bleeding Cool from New York Comic Con. The Hasbro/IDW partnership has been a fruitful one with the blockbuster success of My Little Pony: Friendship is Magic and the ongoing saga of the Transformers The panel was all IDW consisting of John Barber (w), Amy Mebberson (a), Katie Cook (w+a), Mairghread Scott (w),[...]

At the NYCC, Hasbro has unveiled the first few toys for the upcoming Avengers: Age of Ultron movie This is a pretty good look at Captain America's Avengers uniform and the Hulk's new purple pants. MARVEL'S AVENGERS: AGE OF ULTRON LEGENDS INFINITE SERIES CAPTAIN AMERICA (Ages: 4 & up /Approx Retail Price: $19.99/Available: Spring 2015) Kids and fans[...]

November sees the launch of the Transformers/Angry Birds comic from IDW, who happens to own both the comics license for Transformers from Hasbro and Angry Birds from Rovio So why not show all they have to offer for November? Firstly we have the first issue of Angry Birds/Transformers by John Barber, Marcelo Ferreira and Livio Ramondelli. You got[...]

Whether it's a sheet of paper that sits up and walks off... Or if it's a thousand robots scurrying around and working together to create shapes...

I walked past the Hasbro booth and something didn't look right For one, there was a sign that said "Line open No ticket required."  The first time the entire week where the line didn't wrap around the booth and into an abyss Second, a sign listing their exclusives and what was still in stock, listed[...]

By Jeremy Konrad Going into San Diego Comic Con, the company I wanted to see the most out of was Hasbro As an avid action figure collector, they hold the license to my two favorite brands, Star Wars and Marvel They are the single most frustrating and exhilarating company producing toys today They create impressive lineups[...]

Joseph Schmidt writes for Bleeding Cool: The team at the Hasbro booth have once again brought their A-game to Comic-Con with their Marvel display, a vast and elaborate battle of action figures not even seen on comics pages. Castle Doom is playing host to the most epic fight these guys could imagine, and there are callbacks to[...]

You're all at Hasbro panel, one of the best sci-fi comics. Windblade – Mairghread Scott writing Sarah Stone art Issue 4 came out Wednesday, some shocking events in there The response has been incredible, Windblade announced at Botcon 2013, voted on characteristics, she came in the Dark Cyberton series, and it's been an incredible series. "That sounds[...]

By Will Romine Hello friends o' mine! I'm in San Diego and I'm at the Hasbro booth looking over some upcoming figures  I haven't seen such a large collection of  3.75 inches since I stopped to use the employee restroom on the Willy Wonka factory tour. While I was here, I was fortunate enough to meet two of[...]

IDW and Hasbro have gotten together with Heritage Auctions to raise money for charity What they have done is put together a one-of-a-kind issue of My Little Pony: Friendship Is Magic #12 with a variant cover by Sara Richard That single issue, CGC graded 9.6, and the original cover art will be in the Heritage[...]

A new Rom toy, courtesy of Hasbro and Mighty Muggs, will be exclusively available at San Diego Comic Con. The appeal of the toy is primarily down the seventies spinoff comic book by Bill Mantlo, published by Marvel, which embedded the Space Knights into Marvel continuity When the rights to the original doll were caught in[...]

Targets and Toys R Us are a blink and you miss them proposition (thanks scalpers!), and many of us have taken to preordering off websites like Big Bad Toy Store, Dorkside Toys, and Entertainment Earth to get our hands on these things. Now, there is another way… This week, Hasbro, for the first time, has decided to[...]

There has, naturally, been some debate on Bleeding Cool message boards on the merits of racebending when casting roles in movies based on comic books from

Some folks believe they were ripoffs of the Hasbro toyline, but in fact, the Gobot line from Tonka was released first. Both started in the same place, as toys from Japan Hasbro and Tonka decided to import them at the same time, to produce a narrative and cartoon series and both companies choose to make them[...]

It would be nearly impossible for anyone with children in their lives in the last decade and more to have remained ignorant of the Littlest Pet Shop franchise from Hasbro (as acquired from Kenner) The line of toys, making pocket-sized pets and diminutive abode, often flocked for extra cuddliness, has been ubiquitous in toy stores[...]

Over on his blog, artist extraordinaire Dave Dorman has announced a second mini-art book featuring the work he did for Hasbro on the G.I Joe toy line The art was all for in-house use and not meant to be reproduced The pieces were done as if the soldiers existed in the real world[...]

Dark Cybertron, a new interactive event, was announced by Hasbro, DeNA and IDW Publishing this week for fans of the mobile card battle game Transformers: Legends. Those that play the in-game episodes that run from Feb 5th to Feb 11th will gain free access to a special edition Dark Cybertron digital comic and exclusive discounts on[...]

Of course, comic book/nostalgic pop cultural fans are in no way in danger of the deluge of toys to collect drying up any time soon, but there has been a sea change of sorts, particularly within the dichotomy between mass market, brick-and-mortar-presence companies such as Mattel, Hasbro, and Playmates and smaller, independent companies that have[...]

Update with High-Rez shots thanks to Idle Hands: Idle Hands also has what might be the first look at the Falcon toy from the upcoming Captain America: The

The Idle Hands Blog has come up with a copy of the Hasbro line-up for this years Toy Fair But if you scroll down past the My Little Pony Flip And Whirl Rainbow Dash Pony, down below the Nerf N-Strike Mega Tunderbow… even below the Spidey Kapow Action Plush we get to what might be the big news[...]

JOE, will be going head-to-head in a brand-new ongoing series debuting next summer! Written and drawn by comic luminary Tom Scioli (Godland, American Barbarian) with co-writer and TRANSFORMERS veteran John Barber (TRANSFORMERS: ROBOTS IN DISGUISE, FALL OF CYBERTRON), these classic characters will explode off the page like never before! Based on the iconic Hasbro brands, this stand-alone series is set to explore the intriguing[...]

With the release of Transformers: Regeneration One #0, folks in the city of Halifax got a chance to see their home being visited by a six-pack of

He writes; So I read that this was being made into a toy? wow, and I thought only 3rd party companies take stuff without giving any notice, acknowledgement or compensation.. FYI: hasbro nor idw solicited me to do this design, I did it on my own I originally came up with a different design seen here: www.deviantart.com/art/ATB-Meg… it[...]

Jacob Dadon writes for Bleeding Cool: San Diego Comic Con thundered on into Friday, bringing us the panel detailing the partnership between toy company Hasbro and comics' own IDW, covering a slew of properties from My Little Pony to Transformers The panel was jam packed with talent, more names than I could keep up with in[...]

Both Hasbro and Mattel are either stopping sales today to exhibitors or restricting them for the first half hour Other manufacturers have similar policies. Which should make a fairer display of pure market greed at San Diego Comic Con this year Not long till the doors open… People who line up for conventions, keen to grab[...]

One of the Bleeding Cool writers, Will Romine, began queing for the opening of Preview Night at San Diego Comic Con twelve hours before it opened, so he could get some exclusive Hasbro figures He wasn't at the front, but he was very very close. However, a lot closer were those with Exhibitor badges, which allow[...]

This decision is puzzling people all over the internet today: But why the delay at all? Hasbro's CEO says it's because they want to "bring fans an even more immersive entertainment experience" by digitally creating a 3D version I wonder if the recent underperformance of Battleship had anything to do with this? Read it all. Most-Read[...]

Marvel tried to placate such fears but without any blanket statements that Marvel or Disney would not legally target anyone sketching and selling Marvel characters now or in the future, many remained… unplacated. Those fears may find support after the Tformers.com report that Hasbro has forbidden the selling of any non-official Transformers art at this year's[...]

Before Christmas, the Institute For Global Labour And Human Rights made a number of allegations regarding shoddy labour conditions for a Chinese factory used by Hasbro to manufacture Transformers toys, quoting workers, and documenting photographs throughout. Today, Hasbro has responded to these allegations after what it describes as an unnanounced nine hour inspection of the factory. Immediately[...]