In a press release, AEW has detailed its efforts to support COVID-19 relief, which is the charity theme for next week's special episode of Dynamite, Fight for the Fallen. At 2019's Fight for the Fallen, AEW used the live event to benefit victims of gun violence. This year, there are no ticket sales, but AEW will be selling a t-shirt, 100% of the profits of which will be donated to COVID-19 relief in Northeast Florida. AEW is also offering a website where fans can donate directly. This follows reports that AEW President Tony Khan will donate one million dollars to the cause.
A press release from AEW provides more details on the initiative.
July 10, 2020 – Leading up to the highly anticipated FIGHT FOR THE FALLEN event this Wednesday, July 15, AEW today announced two charity-driven initiatives to help support northeast Florida's response to COVID-19.
Funds from both AEW programs will be distributed to Florida's First Coast Relief Fund and Feeding Northeast Florida, both of which will provide a range of health and well-being services for those struggling during this time. The two organizations are 501(c)(3) not for profits.
In the spirit of FIGHT FOR THE FALLEN, which raised money for the Jacksonville-based Victims Assistance Advisory Council last year, AEW is appealing to fans to donate what they can to Florida's First Coast Relief Fund and Feeding Northeast Florida at www.AEWFightfortheFallen.com.
As part of the overall effort, AEW has designed a limited-edition shirt depicting powerful FIGHT FOR THE FALLEN imagery with a COVID-19 protective face mask at the center of the artwork. One-hundred percent of the proceeds from sales of the shirt, which is available at www.ShopAEW.com, will also go to Florida's First Coast Relief Fund and Feeding Northeast Florida.
In March, the Khan family donated $1 million to various organizations to support northeast Florida's response to COVID-19.
Here's what Tony Khan had to say about it all:
The efforts of the First Coast Relief Fund and Feeding Northeast Florida over the past four months have been truly amazing, but unfortunately the battle against this pandemic continues and that means their work is far from over. On behalf of everyone at AEW, and our fans, I thank both groups for their commitment to our home community of Jacksonville and North Florida and hope we can all come together to do what we can to support their mission.
So that's AEW's plan for Fight for the Fallen, an event which was seemingly thrown together at the last moment to compensate for Jon Moxley's coronavirus quarantine preventing Moxley and Brian Cage from competing for the AEW Championship at Fyter Fest. All things considered, it's a pretty good plan. The only question that remains is whether it's a mistake for AEW from a ratings perspective to focus on a disease that is most dangerous to older demographics rather than one that resonates more with the key 18-49 demographic. We'll see that one debated on Twitter and Reddit, I'm sure.