Spotify is announcing a multiyear partnership with Warners and DC Comics which will include original, scripted, narrative shows with DC Superheroes and Supervillains on Spotify. So that the likes of Wonder Woman, Batman, Superman, the Joker and Harley Quinn may have audio dramas as podcasts. Marvel Comics has recently entered this field, and the likes of Dirk Maggs has been doing such for BBC Radio 4 for decades. The shows will be available free.
In addition to producing all-new series based on existing characters and established franchises, the companies will collaborate on new programming from original intellectual property, and ask you to consider the possibilities of never-before-heard crossover events in the future.
On the Warner Bros. side, the partnership will be managed through a cross-divisional effort led by Peter Girardi and Robert Steele, who will co-develop and produce the programming in collaboration with Spotify, which will be responsible for the marketing, advertising, and distribution of the shows exclusively on its platform. Girardi — Executive Vice President of Blue Ribbon Content and of Alternative Programming at Warner Bros. Animation — will serve as the creative lead, and Steele — Senior Vice President, Business Strategy and Operations, Warner Bros. Digital Networks — will spearhead strategic business aspects of the partnership for the Studio.
"As we continue to see explosive growth in podcasting around the world, we are thrilled to partner with Warner Bros. to build this slate of programming drawn from the worlds of DC and WB," commented Dawn Ostroff, Chief Content and Advertising Business Officer, Spotify, who continued: "We could not be more excited to be working with Robert, Peter and the entire Warner Bros. and DC teams to deliver new exclusive stories to the more than 286 million Spotify users."
"Warner Bros. has been synonymous with compelling and unforgettable storytelling for nearly a century, and we're continuing to expand that legacy across all types of media platforms for our fans," said Robert Steele and Peter Girardi, in a joint statement. "Spotify's deep engagement with its consumers and commitment to prioritizing their podcast vertical makes them an ideal partner in this endeavor. We're excited to bring beloved characters and franchises from DC and Warner Bros. into this new world and to use our storytelling prowess to redefine what's possible in the scripted audio space."