McFarlane Toys Announces DC Comics Collectibles Takeover
Last year, DC Comics reorganized their company which ultimately led to the downsizing and removable of their collectibles division. DC Collectibles (also renamed DC Direct) gave fan a massive amount of amazing collectively over the years with new action figures like the DC Comics Designer Series, DCeased, and New 52 creations. The company also was in charge of creating some of their amazing statues like their DC Bombshells, and the popular Batman Black and White statue line. After their collectibles department was changed, they announced the distribution of licenses to companies, one of which was McFarlane Toys.
Since then, McFarlane has dominated the collectibles market with their DC Multiverse action figure line. With designs from new comics like Dark Nights Death Metal to retro figures with Batman 66', they are covering it all. Collectors have even seen playsets and vehicles get released for the line showing they can deliver great collectibles for every DC Comics fans. Today, McFarlane has announced its partnership with Warner Bros. Consumer Products reviving DC Direct's inventory. With Todd McFarlane's creative direction, collectors will now get new statues, busts, and more figures from the world of DC Comics. This means that Harley Quinn and Batman Black and White statues are back on the table with so many more possibilities on the horizon. Read the entire Press releases of McFarlane's takeover for DC Direct below:
"McFarlane Toys' huge success story with their DC Multiverse action figures is getting bigger and better as they announce they are further expanding their relationship with DC and Warner Bros. Consumer Products (WBCP). McFarlane Toys have entered into a global licensing agreement with WBCP to unleash a new line of designed statues, busts, and figures based on DC's expansive roster of iconic characters. Fans and collectors can look forward to an array of McFarlane Toys created DC Direct collectibles under legendary artist Todd McFarlane's creative direction coming in 2022. McFarlane will also manage current DC Direct inventory. Under McFarlane, DC Direct will continue to produce high-quality collectibles, including fan-favorite lines DC Designer Series, Batman Black & White, and Harley Quinn Red, White & Black."
"In 2020, McFarlane Toys launched its successful DC Multiverse line with ultra-posable action figures and vehicles to bring dozens of iconic DC characters based on the comic books, video games, and feature films to life at mass specialty retailers globally. McFarlane Toys' DC Multiverse line is one of the top-selling action figure lines in the US. McFarlane Toys will continue to sell and market all the current and upcoming pre-ordered DC offerings."
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