DC Comics Will Reimburse Retailers 100% On Rebirth Advertising Costs


No one knows how to advertise to their customers – or potential customers – than local comic stores.

But also no one wants to pay to advertise.

Well, at ComicsPRO, DC Comics has promised to reimburse retailers 100% for any expenses they incur advertising the launch of the Rebirth titles from their store.

There will be guidelines to follow, of course there will be. But often this kind of promotion only covers a percentage of costs. Rebirth ads will be paid for in their entirety by DC Entertainment.

So… who wants to make TV ads?

Read more of our ComicsPRO and Rebirth coverage here.

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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