DC Comics Smashes Marvel Marketshare In October, Takes 51% Of Sales

DC Comics Smashes Marvel Marketshare In October, Takes 51% Of Sales

Back in March this year, Marvel Comics had a 40% share of money spent on comics through Diamond Comic Distributors, and a 45% share of the number of comics sold. DC had only 27.62% and 31.5% share respectively.

Well what a change half a year can make. After taking Marvel on marketshare for the month of September, albeit only by half a percent in dollar marketshare, in October DC Comics has soared ahead, buoyed by sales of second prints from September's issues, and from many of their October titles maintaining or surpassing their initial order numbers for September.

Which means in October DC Comics has 42.47% of dollars spent on comics, to Marvel's 29.1% share, turning that half a point gap into thirteen and a half points. And on actual numbers of products sold, DC has taken 50.97% of sales to Marvel's 20.29%.

Which means more than one in every two comics sold by Diamond in October was a DC comic.

And overall comics sales that were up in September continue to rise in October, by just under 7%. To a figure that is over 30% what is was October last last. That's right folks, in one year, comics sales have risen by a third.

The last two months' performance has seemingly done the impossible and turned the tanker right around, to the extent that in August, overall comics sales of the year were well below that of 2010 at the same point. Now they are above where 2010 was at this point.

It's an incredible performance that can be laid at the feet of DC Comics, and specifically that they haven't increased their sales at the expense of other publishers, rather everyone's sales have either been maintained or are rising, as the DC promotional plan have brought in new readers or brought back lapsed readers – who have then gone on to try other non-DC comics.

Graphic novels have suffered however. They were down last month, they are down again, this time falling 11%, or a third compared to October last year.

Chartwise, DC have taken the top 6 selling books on Diamond's lists, Justice League, Batman, Action Comics, Green Lantern, Flash and Detective Comics with the Marvel's own relaunches of Hulk and X-Men butting into the top ten, along with the last issue of Fear Itself.

Here's the data for October just issued by Diamond. It does not include UK sales.

DC Comics Smashes Marvel Marketshare In October, Takes 51% Of Sales DC Comics Smashes Marvel Marketshare In October, Takes 51% Of Sales

TOP COMIC BOOK PUBLISHERS

PUBLISHERDOLLAR

SHARE

UNIT

SHARE

DC COMICS42.47%50.97%
MARVEL COMICS29.10%30.29%
IMAGE COMICS4.49%3.98%
DARK HORSE COMICS4.44%3.28%
IDW PUBLISHING4.00%2.97%
DYNAMITE ENTERTAINMENT2.81%2.42%
BOOM! STUDIOS1.68%1.02%
EAGLEMOSS PUBLICATIONS1.28%0.30%
AVATAR PRESS0.98%0.53%
VIZ MEDIA0.84%0.32%
OTHER NON-TOP 107.91%3.92%

COMPARATIVE SALES STATISTICS

DOLLARSUNITS
OCTOBER 2011 VS. SEPTEMBER 2011
COMICS6.78%6.90%
GRAPHIC NOVELS-7.47%-11.07%
TOTAL COMICS/GN2.67%5.73%
OCTOBER 2011 VS. OCTOBER 2010
COMICS24.37%32.12%
GRAPHIC NOVELS-12.90%-30.75%
TOTAL COMICS/GN11.93%25.89%
YEAR-TO-DATE 2011 VS. YEAR-TO-DATE 2010
COMICS-0.23%1.86%
GRAPHIC NOVELS-5.39%-12.07%
TOTAL COMICS/GN-1.93%0.64%

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1JUSTICE LEAGUE #2$3.99AUG110160DC
2BATMAN #2$2.99AUG110186DC
3ACTION COMICS #2$3.99AUG110179DC
4GREEN LANTERN #2$2.99AUG110202DC
5FLASH #2$2.99AUG110167DC
6DETECTIVE COMICS #2 [*]$2.99AUG110190DC
7INCREDIBLE HULK #1$3.99AUG110584MAR
8WOLVERINE AND THE X-MEN #1$3.99AUG110653MAR
9FEAR ITSELF #7$4.99AUG110568MAR
10SUPERMAN #2 [*]$2.99AUG110182DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1FLASHPOINT HC$22.99AUG110244DC
2THE WALKING DEAD VOLUME 7 HC (MR)$34.99AUG110454IMA
3BATMAN: ARKHAM CITY HC$22.99JUN110266DC
4THE UNWRITTEN VOLUME 4: LEVIATHAN TP (MR)$14.99JUL110296DC
5STAR WARS: THE CLONE WARS: STRANGE

ALLIES TP

$7.99JUN118158DAR
6AMERICAN VAMPIRE VOLUME 1 TP (MR)$19.99JUL110284DC
7THE WALKING DEAD: SURVIVOR'S GUIDE TP$12.99AUG110455IMA
8ALL-STAR SUPERMAN TP$29.99JUL110247DC
9ALAN MOORE'S NEONOMICON TP (MR)$19.99JUL110881AVA
10ULTIMATE COMICS SPIDER-MAN: DEATH OF SPIDER-MAN PREMIERE HC$24.99AUG110700-MMAR

TOP 10 TOYS

RANKDESCRIPTIONITEM CODEVENDOR
1THE WALKING DEAD COMIC SERIES 1 ACTION FIGURESMAY110543TMP
2THE WALKING DEAD SERIES 1: PREVIEWS EXCLUSIVE ZOMBIE ACTION FIGURE 2-PACKFEB118234TMP
3THANOS MUSEUM STATUEFEB111668BOW
4UNIVERSAL MONSTERS SELECT: FRANKENSTEIN FIGUREAPR111706DST
5BACK TO THE FUTURE: TIME MACHINE CARJUN098008DST
6UNIVERSAL MONSTERS SELECT: DRACULA FIGUREAPR111705DST
7AME-COMI HEROINE SERIES 3 MINI FIGURESFEB110281DC
8BATMAN BLACK & WHITE STATUE: CLIFF CHIANGMAR110413DC
9MARVEL UNIVERSE ACTION FIGURES (ASST. 201105)AUG111777KEN
10MARVEL UNIVERSE ACTION FIGURES (ASST. 201106)AUG111778KEN

TOP 10 GAMES

RANKDESCRIPTIONITEM CODEVENDOR
1DC HEROCLIX: SUPERMAN BOOSTER BRICKJUL112183NEC
2MAGIC THE GATHERING TCG: INNISTRAD BOOSTER PACKSAUG112115WIZ
3HALO HEROCLIX: 10TH-ANNIVERSARY BOOSTER PACKSMAY118238NEC
4MAGIC THE GATHERING TCG: INNISTRAD FAT PACKSAUG112117WIZ
5MAGIC THE GATHERING TCG: AJANI VS. NICOL BOLAS

DUEL DECKS

AUG112114WIZ
6THE WALKING DEAD COMIC BOARD GAMEJUL112185Z-M
7MAGIC THE GATHERING TCG: INNISTRAD INTRO DECKSAUG112118WIZ
8YU-GI-OH! TCG: LEGENDARY COLLECTION 2JUN118254KON
9MAGIC THE GATHERING TCG: INNISTRAD EVENT DECKSAUG112116WIZ
10STAR TREK: FLEET CAPTAINS MINIATURES GAMEMAY118042NEC

About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.

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