Marvel And DC Comics Neck-And-Neck For October 2013 As Walking Dead Takes The Top Spot

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For the second time in eighteen months, Walking Dead has taken the top spot in the direct market, this time with issue 115, with Sandman Overture joining it to put two mature readers books in the top time, quite a rarity. Basically All Out War beats Zero Year beats Infinity beats Forever Evil as event books dominate the top of chart. But how did the publishers do overall?

The critics predicted it, that DC Comics would win September with their 3D covers and Villains Month. DC Comics and Marvel Comics published the same about of comics and collections in September, but DC scored high on the marketshare with a twelve point lead on Marvel in dollars spent and sixteen and a half point lead in comics sold. It was a ridiculous difference in size.

But that was then.

In October, DC Comics' share of dollars spent in the direct market fell a massive ten points from 40.39%% to 31.02% while Marvel's rose from 28.49% to 30.47%. And DC's share of actual comics fell from 45.17% to 33.15% while Marvel's rose from 29.83% to 33.63%. Basically they are neck and neck – though Marvel achieved this with less individual products than DC Comics. And the success of Walking Dead saw Image raise their marketshare to around 10%.

There was a 4.68% increase in sales overall dollars in the direct market and only 0.55% rise in item sales between September to October, even though September was a four week month and October a five week month. But compared to last year's October, also a five week month, there was an over dollar rise of 6.36% and item rise of 7.98%.

And year on year, 2013 is still doing better than 2012 so far, up almost 10% in dollars raised so far, significantly outperforming all other print industries,

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHERSHARE
DC COMICS31.02%
MARVEL COMICS30.47%
IMAGE COMICS9.26%
IDW PUBLISHING6.27%
DARK HORSE COMICS5.36%
DYNAMITE ENTERTAINMENT2.47%
BOOM! STUDIOS1.84%
EAGLEMOSS PUBLICATIONS LTD1.40%
ARCHIE COMICS1.01%
AVATAR PRESS INC1.01%
OTHER NON-TOP 109.88%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS33.63%
DC COMICS33.15%
IMAGE COMICS10.85%
IDW PUBLISHING4.96%
DARK HORSE COMICS4.70%
DYNAMITE ENTERTAINMENT2.54%
BOOM! STUDIOS1.78%
ARCHIE COMICS1.24%
ZENESCOPE ENTERTAINMENT INC0.93%
AVATAR PRESS INC0.90%
OTHER NON-TOP 105.33%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL SHIPPED
DC ENTERTAINMENT100290129
MARVEL COMICS78350113
IDW PUBLISHING4829077
IMAGE COMICS5917076
DARK HORSE COMICS3818056
DYNAMITE ENTERTAINMENT402042
BOOM ENTERTAINMENT253028
VIZ MEDIA025025
ARCHIE COMIC PUBLICATIONS166022
RANDOM HOUSE021122
OTHER11115736304

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
OCTOBER 2013 VS. SEPTEMBER 2013
COMICS0.30%-0.57%
GRAPHIC NOVELS16.57%16.62%
TOTAL COMICS/GN4.68%0.55%
OCTOBER 2013 VS. OCTOBER 2012
COMICS11.90%8.69%
GRAPHIC NOVELS-4.65%0.05%
TOTAL COMICS/GN6.36%7.98%
YEAR-TO-DATE 2013 VS. YEAR-TO-DATE 2012
COMICS12.42%9.46%
GRAPHIC NOVELS4.69%3.25%
TOTAL COMICS/GN9.95%8.96%

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEVENDOR
1THE WALKING DEAD #115 (MR)2.99IMA
2BATMAN #246.99DC
3INFINITY #43.99MAR
4FOREVER EVIL #23.99DC
5INFINITY #53.99MAR
6JUSTICE LEAGUE #243.99DC
7SUPERMAN/WONDER WOMAN #13.99DC
8THE SANDMAN: OVERTURE #1 (MR) [*]4.99DC
9SUPERIOR SPIDER-MAN #203.99MAR
10SUPERIOR SPIDER-MAN #193.99MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEVENDOR
1BATMAN HC VOL 03 DEATH OF THE FAMILY$24.99DC
2AVENGERS: ENDLESS WARTIME HC$24.99MAR
3THE JOKER: DEATH OF THE FAMILY HC$29.99DC
4BATMAN: THE COURT OF OWLS BOOK & MASK SET$24.99DC
5AVATAR: THE LAST AIRBENDER VOL. 6: THE SEARCH PART 3$10.99DAR
6HELLBOY: MIDNIGHT CIRCUS HC$14.99DAR
7BATMAN VOLUME 2: THE CITY OFOWLSTP$16.99DC
8LAZARUS VOLUME 1 TP (MR)$9.99IMA
9SAGA VOLUME 1 TP (MR)$9.99IMA
10SAGA VOLUME 2 TP (MR)$14.99IMA

TOP 10 BOOKS

RANKDESCRIPTIONPRICEVENDOR
1THE WALKING DEAD: THE FALL OF THE GOVERNOR HC$24.99ST.
2LEGEND OF ZELDA: HYRULE HISTORIA HC$34.99DAR
3STAR WARS: DARTH VADER AND SON HC$14.95CHR
4STAR WARS: VADER'S LITTLE PRINCESS HC$14.95CHR
5DC COMICS GUIDE TO CREATING COMICS SC$24.99RAN
6CAPCOM 30TH-ANNIVERSARY CHARACTER ENCYCLOPEDIA$16.99DK
7THE ART OF CHARLIE ADLARD HC (MR)$39.99IMA
8MY LITTLE PONY: MINI PONY COLLECTOR'S GUIDE$19.00HAC
9THE SECRET HISTORY OF MARVEL COMICS: THE KIRBY EMPIRE HC$39.99FAN
10WORLD OF WARCRAFT TRIBUTE SC$44.99UDO

TOP 10 TOYS

RANKDESCRIPTIONVENDOR
1THE WALKING DEAD SERIES 4 ACTION FIGURESTMP
2BATMAN:ARKHAMCITY: BATMAN VS. BANE 2-PACKDC
3WOLVERINE LEGENDS 6-INCH ACTION FIGURESHAS
4THE WALKING DEAD: MERLE & DARYLDIXON2-PACKTMP
5BATMAN VS. KILLER CROC STATUE (2ND EDITION)DC
6DC COMICS SUPER VILLAINS: THE JOKER ACTION FIGUREDC
7DC COMICS BOMBSHELLS: POISON IVY STATUEDC
8DC COMICS BOMBSHELLS: WONDER WOMAN STATUEDC
9DC COMICS COVER GIRLS: SUPERGIRL STATUEDC
10DC COMICS COVER GIRLS: BATWOMAN STATUEDC

TOP 10 GAMES

RANKDESCRIPTIONVENDOR
1MONOPOLY: THE WALKING DEAD SURVIVAL EDITIONUSA
2RISK: THE WALKING DEAD SUVIVAL EDITIONUSA
3RISK LEGACYHAS
4MAGIC THE GATHERING TCG: THEROS BOOSTER PACKSWZK
5MARVEL HEROCLIX: THOR: THE DARK WORLDNEC
6STAR TREK TACTICS HEROCLIX SERIES IIINEC
7MAGIC THE GATHERING TCG: THEROS FAT PACKWZK
8MARVEL HEROCLIX: THOR: THE DARK WORLD MOVIE STARTER SETNEC
9PATHFINDER BATTLES: LEGENDS OF GOLARION BOOSTER BRICKNEC
10YU-GI-OH! TCG: LEGENDARY COLLECTION: JOEY'S WORLDKON

About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.

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