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Diamond To Provide Tools For Retailers To Create Their Own Signage

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As explained at the Diamond Retailer Lunch yesterday, Diamond are creating new applications for retailers to help create their own in-store signage.

One of the factors in the Best Practice Retail Awards that Diamond also gave out was how good a store looks – inside and out. Signage is emphasised as a way for retailers to communicate with their customers, drive a narrative and also maintain  a brand, becoming the place that makes repeat shopping easier and easier and easier, and establish a trusted voice.

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And now, apparently, Diamond will make it a lot easier, using all the official publisher artwork, logos and information – and your own store's logos as well! Get those printers humming!

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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