It's hard to beat the pedigree on this project: the entire self-contained first season was directed by Cary Fukunaga, who brought us the dark and beautiful Jane Eyre, and it stars two of the most interesting and hotly in demand actors of the moment, Matthew McConaughey and Woody Harrelson.
This new trailer is slightly heavier on exposition, with McConaughey donning shifting hairstyles and all to illustrate that this murder mystery takes place over a large number of years. Still, it's definitely the mood and atmosphere and intensity that really sell this. Calling it a "slow boil" is pretty spot on. Can it be January 12th yet?