During NYCC week, DC announced that the New 52 had sold over 5 million comics in 6 weeks. At the time, second prints on many titles were just starting to appear in stores, and 3rd prints on a few titles had been announced. Now comes word that one of the most critically acclaimed debuts of the relaunch, Animal Man #1, is also going to third print.
As we approach release week 9 since the New 52 launch, we're just starting to get a glimpse at the implications of some of the business-side questions that everyone's been asking about this: Will DC be able to sustain interest in the months after launch? How will widely-known availablility of digital effect the sales of print singles?
It's still very, very early days, but there seems to be cause for cautious optimism on both fronts. And here's a new question: How long will DC keep the early-issue singles in print?
Here's what writer Jeff Lemire had to say about the third printing and the series' early success:
"I can't express how happy I am with the success of Animal Man, its a book I care deeply about. Travel Foreman, Lovern Kindzierski and I are pouring our hearts into each issue and it's a real thrill to see so many people responding. Scott Snyder and I just got back from New York where we had a series of meetings with editor Joey Cavalieri, Group Editor Matt Idelson as well as Bob Harras and Eddie Berganza. We laid out our ambitious plans for both Animal Man and Swamp Thing, and I think I can safely say that no one will be able to guess what's coming next. We have a huge story planned that's filled with adventure, horror and drama. The Baker family is in for quite a ride, and I hope all the fans and readers will stick around to see what we have planned!"