The Retailer Reception Received By DC Comics At ComicsPRO

12744578_10153943259047806_2591749462711194595_nDC Comics were in Portland to tell retailers about Rebirth. But retailers had some other things they wanted to talk to DC Comics about. As marketshare and sales of DC Comics titles have fallen and blockbuster books have slipped their schedules, they had plenty of time in the four hour session t get it off their chest.

One retailer (who was definitely there) told me that, basically, DC Comics were eaten alive by the audience, and did seem to have answers to their questions.

Retaier reaction was that DC fell out of touch with their audience – both readers and retailers.  They seem to very much believe that they are making a step in the right direction, but there was a lot of decisions that seemed to the audience to be made without any retailer input. And that attitude seemed to be a sore spot for the retailers.

It was a very difficult presentation for DC, with more questions, comments and response from the audience than the other companies.

Retailers I spoke to told me that they think DC are indeed moving in the right direction with this, but they need to get their finger on the pulse of the industry more, and could really benefit from more conversations with retailers.

As for Marvel? They said their piece in twenty-five minutes and skedaddled out of there…

See more of our ComicsPRO coverage here.

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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