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7-Eleven Is Launching A New App, 7NOW, at E3 2019

The latest company to announce they will be bringing something to E3 this year is 7-Eleven, as they will show off their mobile app 7NOW. In short, this will be the company's delivery app, which will deliver food, beer, and snacks from a 7-Eleven location near you. The company is partnering with Dr Lupo to bring a truck to E3 itself where you can get free Slurpees outside the West Hall entrance,  with the Dr himself meeting fans at the Slurpee Truck on Wednesday, June 12th from 2-3 pm. What's more, the 7NOW street team will also be distributing 6,000 free special, security-approved bags to E3 attendees while supplies last, while on June 11th, another 12,000 bags will be delivered to the hotel rooms of E3 registered badge-holders. These will include gamer gummy chews (energy drink flavored) and 7-Select Energy energy shots. Here's a couple of quotes from the announcement.

7-Eleven Is Launching A New App, 7NOW, at E3 2019
credit//7-Eleven

"7-Eleven continues to research and develop new and innovative products and services to surprise and delight customers in and out of stores," said Gurmeet Singh, 7-Eleven's Executive Vice President, Chief Digital, Information and Marketing Officer. "7NOW is like a real-life 24/7 cheat code for gamers. In about 30 minutes or less—across 28 major metro areas including over 200 cities serving 23 million households—our always-on delivery service provides 3,000+ essential food and drink items as well as gaming accessory devices and more, allowing players to keep gaming at a high-level without interruption. Game on!"

"I'm excited to spend time at E3 with 7-Eleven and 7NOW. With streaming, I'm always on the move and being able to grab a snack here and there is perfect with the 7NOW delivery app!" said Dr Lupo. "Come grab a Slurpee and I'll see you all there!"

7-Eleven Is Launching A New App, 7NOW, at E3 2019
credit//7-Eleven

When I read this announcement, the first thing I thought was this is brilliant marketing. It immediately took me back to being a teen and going to the Sev for some snacks for an all-nighter at someone's house. Sure, the 7NOW app kinda removes the physical journey to the store, but it's a safe bet that thousands of gamers will try this out just to see how well it works during a session. Keep in mind, prices will vary on where you are, and are not all one price for the app.


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Gavin SheehanAbout Gavin Sheehan

Gavin is the current Games Editor for Bleeding Cool. He has been a lifelong geek who can chat with you about comics, television, video games, and even pro wrestling. He can also teach you how to play Star Trek chess, be your Mercy on Overwatch, recommend random cool music, and goes rogue in D&D. He also enjoys hundreds of other geeky things that can't be covered in a single paragraph. Follow @TheGavinSheehan on Facebook, Twitter, Instagram, and Vero, for random pictures and musings.
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