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NFL Announces Multiple Gaming Activations During The 2023 Draft

Those looking to get a little more out of the 2023 NFL Draft are in luck, as multiple video games will have special NFL activations.


The NFL is making the 2023 Draft a much more interactive experience than before as they revealed multiple gaming activations happening this year. The company has partnered with multiple games, including ones with their own licensing and those along for the ride, to provide some interesting things to do in each game while the draft is happening. This includes NFL Rivals, Roblox, Rec Room, Madden NFL 23, and Fortnite. We have the rundown of everything that you can do when the draft hits this weekend.

NFL Announces Multiple Gaming Activations During The 2023 Draft
Credit: Rec Room
  • NFL Rivals 'Offseason" launch – NFL Rivals launches worldwide on April 26 ahead of the 2023 NFL Draft. The GM, arcade-style mobile game, backed by blockchain technology, will be free to play on iOS and Android devices for its early release period, called "Offseason," running between the Draft and the start of the regular season. In addition, NFL Rivals gamers will be able to buy "Draft Player Packs" that include Draft Pick cards. A first-of-its-kind Digital Player Card for the NFL Rivals Game that will be updated after a player is picked at that position (i.e. if Jalen Carter is picked at 1.05, he will be represented in the updated card asset after the Draft). These cards will have in-game playability if placed in your Rivals Team Roster.
  • Super NFL Tycoon on Roblox – To celebrate the 2023 NFL Draftthe NFL's latest persistent experience on Roblox, Super NFL Tycoon, is featuring a Draft themed environment: a Draft stage and a buildable Draft environment inclusive of cameras, paparazzi, fans, billboards, and concessions for users to unlock starting April 22. There will also be new avatar items for fans to collect, including one free Draft-themed hat that can be unlocked by completing the Draft environment, as well as 32 hats themed for each NFL team available for purchase. There will also be a Draft themed bus available for users to purchase for their avatars.
NFL Announces Multiple Gaming Activations During The 2023 Draft
Credit: Mythical Games
  • Rec Room – Rec Room is creating a persistent space in-game for players to interact with the 2023 NFL Draft. This interactive room will feature a pop-up shop for digital New Era hats and hoodies, a field to play 3v3 flag football​ with friends where users can gain ranking on the leaderboard, a VIP lounge, and a Draft stage for players to throw a dance party when their team selects a top pick. NFL Draft Room will be live on April 25.
  • Madden NFL 23 – The 2023 NFL Draft welcomes a new batch of future superstars. These players won't have the opportunity to take the field until later this year, but in Madden NFL 23, fans can play as the 1st rounders now. In Madden NFL 23, first-round picks will go live in Madden Ultimate Team as players are selected throughout the night. After being selected, top prospects will be able to see and play as themselves on their new team first in Madden NFL 23.
  • NFL Zone on Fortnite – Draft branding will be added to NFL Zone (Presented by VISA)​ that will be visible to users in the persistent experience on Fortnite. The draft takeover will be launching April 24 and running through April 30.

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Gavin SheehanAbout Gavin Sheehan

Gavin is the current Games Editor for Bleeding Cool. He has been a lifelong geek who can chat with you about comics, television, video games, and even pro wrestling. He can also teach you how to play Star Trek chess, be your Mercy on Overwatch, recommend random cool music, and goes rogue in D&D. He also enjoys hundreds of other geeky things that can't be covered in a single paragraph. Follow @TheGavinSheehan on Facebook, Twitter, Instagram, and Hive, for random pictures and musings.
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