"NHL 20" Partners With Adidas For The "Take Notice" Campaign

EA Sports, more specifically NHL 20, has partnered up with Adidas for a new star-studded campaign called Take Notice. Three athletes, Kyle Lowry, Adam Thielen, and JuJu Smith-Schuster delve into CHEL and Hockey Ultimate Team with their own special styles and playable characters in NHL ONES Now. Each athlete has their own story-driven apparel drop that is live in the game, including hoodies, jerseys, and skates. All of which you can purchase at adidas.com. You can check out more pics of the gear below as well as read more about their style.

"NHL 20" Partners With Adidas For The "Take Notice" Campaign
Credit: EA Sports

Reigning NBA Champion and star point guard for the Toronto Raptors, Kyle Lowry brings "Syrup Shack" to NHL 20. A combination of the throwback Toronto Raptors uniforms and the guard's love for pancakes as his pre-game meal inspired this iconic look.

Pittsburgh Steelers wide receiver JuJu Smith-Schuster is known both for his dominance on the field, along with his vibrant personality and fashion sense off it. Inspired by the Steel City where JuJu has become a local icon, "Scooper Stars" represents the 3-river city and 3-stripe life.

Star wide receiver Adam Thielen of the Minnesota Vikings is known for grilling secondaries, just like some of the best steaks that come out of Minneapolis and brings his love for steaks to the World of CHEL with the "Bar Down Lounge." Paying homage to one of his favorite restaurants, the nameplate on his jersey reads "T-Bone" in honor of the butter knife steak Adam frequently orders.

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About Gavin Sheehan

Gavin is the current Games Editor for Bleeding Cool. He has been a lifelong geek who can chat with you about comics, television, video games, and even pro wrestling. He can also teach you how to play Star Trek chess, be your Mercy on Overwatch, recommend random cool music, and goes rogue in D&D. He also enjoys hundreds of other geeky things that can't be covered in a single paragraph. Follow @TheGavinSheehan on Facebook, Twitter, Instagram, and Vero, for random pictures and musings.
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