SEGA and JAKKS Pacific Enter New Deal for Sonic The Hedgehog Toys

Some cool news from SEGA this morning as the company has entered a multi-year deal with JAKKS Pacific to make toys for the Sonic The Hedgehog line. The new line of toys will debut at the New York Toy Fair this week from February 16th-19th and will feature a whole range of items including action figures (like you see here), playsets, plush, collectibles and novelty items. This will include a Pinball Track Set as you will have special Sonic Spheres running through a launcher into different loops and turns that you build. Here are a couple quotes from the press release sent out today.

SEGA and JAKKS Pacific Enter New Deal for Sonic The Hedgehog Toys
credit//Jakks Pacific

"We are incredibly excited to work with SEGA of America to bring this iconic property and character to life," said Craig Drobis, SVP Marketing, JAKKS Pacific. "The JAKKS line of toys, role-play, and dress-up extends the 'Sonic' experience from screen-time to play-time."

"As a best-in-class toy company that possesses an exemplary track record with legendary brands in the gaming space, it made perfect sense for us to enter into a partnership with JAKKS Pacific," said Anoulay Tsai, Licensing Director, SEGA of America. "This is a great step forward for Sonic the Hedgehog as we endeavor to break barriers at the speed of sound in toys!"

About Gavin Sheehan

Gavin is the current Games Editor for Bleeding Cool. He has been a lifelong geek who can chat with you about comics, television, video games, and even pro wrestling. He can also teach you how to play Star Trek chess, be your Mercy on Overwatch, recommend random cool music, and goes rogue in D&D. He also enjoys hundreds of other geeky things that can't be covered in a single paragraph. Follow @TheGavinSheehan on Facebook, Twitter, Instagram, and Vero, for random pictures and musings.

twitter   facebook square   instagram   envelope