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Sony Honda Mobility Shows CES 2024 A Controller-Operated Car

Sony Honda Mobility decided to blow everyone away at CES 2024 with a new car prototype that they operated with a video game controller.



Article Summary

  • Sony Honda Mobility wows CES 2024 with AFEELA car controlled by a PS5 controller.
  • AFEELA prototype benefits from Epic Games collaboration, harnessing Unreal Engine 5.
  • Emphasizing safety, AFEELA integrates immersive AR with real-time sensing data.
  • SHM invites creators to co-develop AFEELA's ecosystem, fostering an open innovation platform.

Probably one of the biggest highlights of CES 2024 this week is when Sony Honda Mobility showed up with a car they controlled with a video game controller. The car is called the AFEELA, a prototype design that was creatively showcased this week in Las Vegas, as the CEO of the company drove it on stage using a PS5 controller. We have the finer notes from the company about this new car and the program below, and you can watch the full presentation above.

Sony Honda Mobility Shows CES 2024 A Controller-Operated Car
Credit: Sony Honda Mobility

New Sony Honda Mobility Experience in Mobility with Sensing Data

At CES 2023, Sony Honda Mobility announced a collaboration with Epic Games to create new value in mobility services and entertainment. At this time, SHM disclosed the progress of this partnership. SHM unveiled a simulator making use of virtual spaces to create our new user experience in mobility. This tool simulates external environmental condition such as information of other vehicles, pedestrians, terrain, and weather. By combining this technology with AR, users will enjoy an immersive experience that also enhances safety. SHM will provide a visually stunning 3D map which extensive metadata from the internet is overlaid. Map data can also be used to broaden the possibilities within the development of gaming and entertainment features. To realize these features by incorporating sensing and vehicle data, SHM uses the powerful gaming engine, Unreal Engine 5. SHM fully uses the latest version, Unreal Engine 5.3, and will continue to implement updates for the latest Unreal Engine advancements.

Mobility as a Creative Entertainment Space

Sony Honda Mobility will nurture AFEELA as mobility with intelligence. In addition, SHM will pursue new possibilities on top of conventional car values, so that mobility can become a unique and endearing presence for users. Rather than rely solely on keeping the knowledge closed in-house, SHM will provide an environment where creators and developers can freely develop applications and services that run on AFEELA, as well as a digital platform for co-creation and the expression of creativity. SHM would like to explore the relationship between people and mobility in a broad, deep, and open way. We want to promote an open development environment for the free expression of digital gadgets so that users will become endeared to AFEELA. We hope that this initiative will bring about changes in mobility, evolving into a service that connects mobility and society. Together with not only users but also creators and developers, SHM will share this creative community with the world.


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Gavin SheehanAbout Gavin Sheehan

Gavin is the current Games Editor for Bleeding Cool. He has been a lifelong geek who can chat with you about comics, television, video games, and even pro wrestling. He can also teach you how to play Star Trek chess, be your Mercy on Overwatch, recommend random cool music, and goes rogue in D&D. He also enjoys hundreds of other geeky things that can't be covered in a single paragraph. Follow @TheGavinSheehan on Facebook, Twitter/X, Instagram, Bluesky, Threads, and Hive, for random pictures and musings.
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