It is odd for a game to get a trailer well over a month after its release, but this new Until Dawn ad is something else. It's really quite interesting too.
If you will, get some headphones on and give this a go. This trailer lets you choose your own path like in the game and uses Binaural sound to replicate realistic audio using stereo channels. A sort of 3D for sound if you will. I think the end result here is a little cluttered, but it is a neat little marketing ploy. Give it a play here:
Thanks for the heads up VG247!