Kody Chamberlain went on KISW Rock radio station, where he talkmed about his comic book Sweets, a New Orleans detective story told in the days before Hurricane Katrina, and when asked how he'd cast any movie of the comic, he stated that he'd like Mark Wahlberg to play the lead.
Which was handy because Mark Wahlberg was a guest on the show the day afterwards.
Sweets was brought up, (you can hear the clip right here), Mark Wahlberg said he'd be interested in reading, even buying up the comic for a movie option.
Cue Kody Chamberlain's head exploding.
And that, ladies and gentlemen, is how deals are done.