It's tough to get a job these days, but Michael Keaton's Adrian Toomes (The Vulture) is actually the first super villain in the MCU to (try) to keep a day job in Sony's Spider-Man: Homecoming.
Marvel's press outlet USA Today, director Jon Watts was inspired by John C. Reilly's Rhomann Dey in Guardians of the Galaxy, and wanted to have a "ground level perspective" of how people handle these situations that are way larger than life, as we know it.
Watts tells the paper:
My whole approach for this movie is that we've seen the penthouse level of the (Marvel) universe…
We've seen what it's like to be a billionaire inventor and to be a Norse god. We've seen the very top of this world. But we've never seen what it's like to be just a regular joe.
Toomes runs a cleanup company that pick up where the big hero fights leave a ton of debris and mess. Principally comprised of Herman Schultz (Bokeem Woodbine), and Phineas Mason (Michael Chernus), Stark creates a new outfit that threaten to put the team out of commission, which (it would seem) is the impetus for them to use the alien artifacts (etc) to try to get back their piece of the pie. If you're wondering where that expertise comes from, remember that Toomes and Mason are both engineers / technicians. Either way, with Schultz and Mason destined to become Schocker and Tinkerer, it's a way forward for a little cabal.
Not sure which team gets to be Damage Control, though.
It does make some sense of co-producer Eric Hauserman Carroll's comments that Toomes "sort of becomes the dark Tony Stark," and that "He thinks once he has this money and power, he'll have more control of his life." Although that might somewhat cancel out the director's blue collar vision.
Michael Keaton. plays it simpler than that; it's just your classic rags to picking up rags to wearing rags in pursuit of riches story:
Some people see themselves as victims — he sees himself a little bit like that…
He probably would have a strong argument that he never got a fair shot — a lot of 'Why not me? Where's mine?'
Either way, Vulture appears to be a villain that will be more sympathetic and relatable to the audience.