Posted in: NBA, Nerd Food, Pop Culture | Tagged: , ,

Giannis Antetokounmpo Partners With Starry During All-Star Weekend

Throughout NBA All-Star Weekend, Giannis Antetokounmpo will be the official spokesperson for Starry with new activations.

Published
by
|
Comments

Article Summary

  • Giannis Antetokounmpo teams up with Starry for NBA All-Star Weekend.
  • Starry debuts "It's Time To See Other Sodas" commercial with Antetokounmpo.
  • Starry is hosting the Starry Range at the Starry 3-Point Contest.
  • Interactive Starry events in Indianapolis include a charitable 3-Point Contest.

PepsiCo launched a new activation this weekend with a special Starry promotion as Giannis Antetokounmpo is the new spokesperson during NBA All-Star Weekend. Along with the usual promotions and a silly advertisement you see above, the drink will be front-and-center for a number of events, which we have listed for you below. Don't be too shocked if you see Starry pop up more than once throughout the festivities.

Giannis Antetokounmpo Partners With Starry During All-Star Weekend
Credit: PepsiCo

Starry & Giannis Antetokounmpo

Together, Antetokounmpo and Starry will shine bright during the biggest weekend in basketball as it chronicles its mascots Lem and Lime winning over Giannis's loyalty in a press conference like no other. This new "It's Time To See Other Sodas" commercial will air on February 17 during State Farm All-Star Saturday Night, coinciding with the Starry 3-Point Contest.

NBA All-Star 2024 Activations

For the second year in a row, Starry is proud to present the Starry Range at the Starry 3-Point Contest – the ultimate test of range to see who's really got it.

  • Players will shoot a total of two (2) custom basketballs from 29' 9" out – 6 feet behind the current 3-point line.
  • Each basket made from Starry Range is worth 3 points, each round is worth a total of 40 points.

It doesn't stop there, as Starry will once again be showing up at NBA Crossover during NBA All-Star 2024 in Indianapolis, with the "Starry AR3NA: Presented by Lem & Lime." From Friday, February 16 through Sunday, February 18, fans are encouraged to participate in the action and immerse themselves in the world of Starry mascots, Lem and Lime, including:

  • Shoot Your Shot: Designed to mimic the 3-Point Contest, Lem and Lime will host their own 3-Point Contest on a dynamic LED court, where the brand will be giving away $75K over the weekend. Fans who sink the most 3-point shots in :33 seconds can win $25,000 each day, along with coveted "Team Lem" and "Team Lime" swag.
  • Non-Stop Action: Throughout the weekend, Starry will host a series of interactive games with various athletes, photo and lounge experiences and more for fans to enjoy when they're not busy sinking 3's with Lem and Lime.
  • 3's For Charity: On Friday, February 16, Pacer's star Myles Turner is challenging fans to make as many 3-point shots as they can on the LED court. Each 3-point shot scored in the afternoon will raise money towards a donation to Gleaners Food Bank of Indiana, providing meals for local communities in need.

Enjoyed this? Please share on social media!

Stay up-to-date and support the site by following Bleeding Cool on Google News today!

Gavin SheehanAbout Gavin Sheehan

Gavin is the current Games Editor for Bleeding Cool. He has been a lifelong geek who can chat with you about comics, television, video games, and even pro wrestling. He can also teach you how to play Star Trek chess, be your Mercy on Overwatch, recommend random cool music, and goes rogue in D&D. He also enjoys hundreds of other geeky things that can't be covered in a single paragraph. Follow @TheGavinSheehan on Facebook, Twitter/X, Instagram, Bluesky, Threads, and Hive, for random pictures and musings.
twitterfacebookinstagram
Comments will load 20 seconds after page. Click here to load them now.