Posted in: Collectibles, Hasbro, LEGO | Tagged: hasbro, lego, optimus prime, transformers

LEGO Fully Transforming Optimus Prime For New Transformers Line

The LEGO Group and Hasbro are creating the first combined fully-transforming LEGO Transformers line, beginning with Optimus Prime. This is the first time Hasbro and LEGO have worked together, in what they are dubbing "Engaging Brick Mode".

The LEGO Optimus Prime set includes over 1,500 LEGO pieces and stands over 35cm in Robot mode and 15cm high in alt mode.

The new LEGO Transformers Optimus Prime set is a tribute to the heroic Autobot leader with over 1,500 detailed LEGO pieces. Once assembled, the figure features 19 points of articulation that allow fans to convert from robot to truck alt mode and back again. This is one of the first times a LEGO set has been able to convert between two models, without the need to rebuild. The new LEGO set will transport fans back to 1984 to when Transformers first exploded into popular culture with the original toy line and animated TV series. Modeled after the G1 Optimus Prime character, the new LEGO set includes remarkable attention to detail and features such as the ion blaster, Energon axe, an Energon Cube and the Autobot Matrix of Leadership which can be stored in the chest chamber.

Senior Designer at the LEGO Group, Joseph Patrick Kyde, says about the collaboration: "It has been an honour and joy to work together with Hasbro to develop a LEGO version of Optimus Prime! I am excited to see these two toy companies come together for the first time to celebrate the leader of the Autobots. Optimus Prime has become a pop culture symbol of courage, selflessness, and great leadership as well as an awesome toy that embodies the problem-solving and creativity skills that both companies value so much. It's been a wonderful and challenging task to bring him to life using LEGO bricks, especially making sure that he can shift modes without disassembly and stay true to his signature look and style."

Casey Collins, Head of Licensed Consumer Products and Business Development at Hasbro noted: "We're excited to bring two of the world's greatest play and entertainment companies together to celebrate this larger-than-life, iconic character – Optimus Prime. We know fans everywhere will be thrilled by this collaboration as it enables fans and families of all ages to create memories as they work together to build the LEGO Transformers Optimus Prime.".

https://www.youtube.com/watch?v=BYeO7vBiXTU

https://www.youtube.com/watch?v=9UEoNYMexJo

The LEGO Transformers Optimus Prime set will be available globally from LEGO.com/optimus and in LEGO stores from the 1st of June priced at £149.99 /$169,99. It may also be worth noting that Skybound has the LEGO licence for comic books – and were also rumoured to be looking at getting the Transformers comics license as well.

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