Batman The Only Non-Convergence, Non-Star Wars Comic In Top 10, As DC's April 2015 Marketshare Recovers

In March, Marvel had a fifteen point lead in terms of marketshare over DC Comics. In April, the lead is still there but it's much,much smaller.

Marvel's share of the comic book market dollars in April was down from previous months, as February's 38.44% rise to March 38.82% was reversed with April's 34.15%.

And their sales of individual comics, which had jumped from 39.33% to 41.53% crashes back down to 36.33%.

They are still at no 1, but Marvel's loss is DC's gain, as DC's dollar marketshare which had fallen from 25.91% to 23.01% has recovered, and more, with 30.91% share, less that 3.5 points below Marvel.

And their unit sales marketshare, which had fallen from 28.15 to 26.13% rocked ahead to 33.9%, again 3.5 points below Marvel.

Much of this change was down to the Convergence crossover event, with the weekly series placing five issues in the top ten. But they were all outsold byStar Wars #4 taking the top spot as Marvel placed four Star Wars-related titles in the top ten. Indeed, the only comic that was not Star Wars or Convergence in the top ten was Batman #40.

Image's dollar marketshare has fallen back in the light of this but still keeps a psychologically important north-of-ten-percent dollar share of 10.23%, down from 11.39% and a unit share of 11.18%, down from 12.98% and that was without a double-shipping Walking Dead. Image Comics are still putting on sales.

And with all this Star Wars/Convergence shenanigans from the Big Two, everyone else's marketshare was down.

As well as Image, IDW dropped their dollar share from 6.51% to 6% and unit sales share from 5.61% to 4.78%. Dark Horse, from 3.9% to 3.65% and 3.07% to 2.92%. Boom, from 2.41% to 2.17% and 2.44% to 1.98%. Dynamite, from 2.37% to 2.05% and 1.99% to 1.78%.

 

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 34.15%
DC ENTERTAINMENT 30.91%
IMAGE COMICS 10.23%
IDW PUBLISHING 6.00%
DARK HORSE COMICS 3.65%
BOOM ENTERTAINMENT 2.17%
DYNAMITE ENTERTAINMENT 2.05%
TITAN PUBLISHING 0.95%
AVATAR PRESS INC 0.94%
ONI PRESS INC. 0.89%
OTHER NON-TOP 10 8.05%
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 36.33%
DC ENTERTAINMENT 33.90%
IMAGE COMICS 11.18%
IDW PUBLISHING 4.78%
DARK HORSE COMICS 2.92%
BOOM ENTERTAINMENT 1.98%
DYNAMITE ENTERTAINMENT 1.78%
VALIANT ENTERTAINMENT LLC 0.97%
TITAN PUBLISHING 0.90%
ARCHIE COMIC PUBLICATIONS 0.85%
OTHER NON-TOP 10 4.42%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 88 40 1 129
DC ENTERTAINMENT 88 33 1 122
IDW PUBLISHING 61 31 0 92
IMAGE COMICS 74 15 0 89
DARK HORSE COMICS 32 24 0 56
BOOM ENTERTAINMENT 39 11 0 50
DYNAMITE ENTERTAINMENT 35 4 0 39
AVATAR PRESS 12 2 1 15
TITAN PUBLISHING 7 3 4 14
ONI PRESS 8 5 0 13
OTHER NON-TOP 10 101 146 37 284

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
APRIL 2015 VS. MARCH 2014
COMICS 32.70% 27.45%
GRAPHIC NOVELS 41.29% 41.25%
TOTAL COMICS/GN 35.22% 28.45%
APRIL 2015 VS. APRIL 2014
COMICS 19.75% 22.50%
GRAPHIC NOVELS 13.45% 10.03%
TOTAL COMICS/GN 17.75% 21.40%
YEAR-TO-DATE 2015 VS. YEAR-TO-DATE 2014
COMICS 15.58% 16.22%
GRAPHIC NOVELS 4.37% -3.63%
TOTAL COMICS/GN 12.00% 14.47%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE VENDOR
1 STAR WARS #4 $3.99 MAR
2 CONVERGENCE #0 [*] $4.99 DC
3 CONVERGENCE #1 [*] $4.99 DC
4 BATMAN #40 $4.99 DC
5 DARTH VADER #4 $3.99 MAR
6 CONVERGENCE #2 [*] $3.99 DC
7 CONVERGENCE #3 [*] $3.99 DC
8 KANAN: THE LAST PADAWAN #1 $3.99 MAR
9 CONVERGENCE #4 [*] $3.99 DC
10 PRINCESS LEIA #3 $3.99 MAR

TOP 10 GRAPHIC NOVELS

RANK DESCRIPTION PRICE VENDOR
1 THE WALKING DEAD VOLUME 23 TP $14.99 IMA
2 AVENGERS: RAGE OF ULTRON HC $24.99 MAR
3 FABLES VOLUME 21: HAPPILY EVER AFTER TP (MR) $17.99 DC
4 BATMAN VOL. 5: ZERO YEAR: DARK CITY TP (N52) $16.99 DC
5 SAGA VOLUME 4 TP (MR) $14.99 IMA
6 JUPITER'S LEGACY VOLUME 1 TP (MR) $9.99 IMA
7 HARLEY QUINN VOL. 1: HOT IN THE CITY TP (N52) $16.99 DC
8 BATMAN VOLUME 6: THE GRAVEYARD SHIFT HC (N52) $24.99 DC
9 THE WALKING DEAD VOLUME 1: DAYS GONE BYE TP $14.99 IMA
10 LUMBERJANES VOLUME 1 TP $14.99 BOO

TOP 10 BOOKS

RANK DESCRIPTION PRICE VENDOR
1 STAR WARS: DARTH VADER & FRIENDS HC $14.95 CHR
2 THE ART OF HE-MAN AND THE MASTERS OF THE UNIVERSE HC $39.99 DAR
3 WILLIAM SHAKESPEARE'S STAR WARS: FORSOOTH, THE PHANTOM MENACE HC $14.95 RAN
4 JOHN ROMITA'S AMAZING SPIDER MAN ARTIFACT EDITION $112.50 IDW
5 DC SUPER HEROES: MY FIRST BOOK OF GIRL POWER BOARD BOOK $9.99 POC
6 STARLING: ASHLEY WOOD BOOK 1 HC $17.99 IDW
7 NEIL GAIMAN'S CHU'S DAY AT BEACH HC $17.99 HAR
8 THE SHADOW DOUBLE NOVEL VOLUME 94 SC $14.95 SAN
9 THE SHADOW DOUBLE NOVEL VOLUME 95 SC $14.95 SAN
10 GAME OF THRONES: HAND OF THE KING WAX SEAL KIT $12.95 RUN

TOP 10 TOYS

RANK DESCRIPTION VENDOR
1 BATMAN ANIMATED: BATMAN THE ANIMATED SERIES: THE JOKER FIGURE DC
2 STAR TREK: USS ENTERPRISE NCC-1701-A SHIP DST
3 MARVEL: CAPTAIN AMERICA 8-INCH RETRO ACTION FIGURE SET DST
4 DC COMICS: BATWOMAN BISHOUJO STATUE KOT
5 BACK TO THE FUTURE: FLUX CAPACITOR UNLIMITED EDITION DST
6 BATMAN ARKHAM KNIGHT: BATMAN ACTION FIGURE DC
7 AVENGERS INFINITE LEGENDS 6-INCH ACTION FIGURES HAS
8 BATMAN ARKHAM KNIGHT: HARLEY QUINN ACTION FIGURE DC
9 ONE:12 COLLECTIVE: BATMAN THE DARK KNIGHT RETURNS FIGURE MEZ
10 ARROW: ARROW ACTION FIGURE DC

TOP 10 GAMES

RANK DESCRIPTION VENDOR
1 MARVEL HEROCLIX: AVENGERS AGE OF ULTRON FOIL PACKS NEC
2 DC DICE MASTERS: JUSTICE LEAGUE FOIL PACKS NEC
3 MARVEL HEROCLIX AVENGERS QUICK START KIT NEC
4 THE WALKING DEAD PRISON BOARD GAME MEG
5 STAR WARS: ARMADA BOARD GAME FAN
6 MARVEL HEROCLIX: AVENGERS AGE OF ULTRON STARTER SET NEC
7 JAY & SILENT BOB STRIKE BACK MONOPOLY DIA
8 DC DICE MASTERS: JUSTICE LEAGUE STARTER SET NEC
9 MONOPOLY: THE WALKING DEAD SURVIVAL EDITION USA
10 DC HEROCLIX: JUSTICE LEAGUE TRINITY WAR BOOSTER BRICK NEC

 

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Dollar Market Share – April 2015

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Unit Market Share – April 2015

 

About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.