Well, that was a Rich Twitch-and-a-half. This morning, I reported gossip that DC Comics was to be increasing their presence in Walmart stores. That regular monthly titles rather than the 100-Page Giants would be sold in US Walmart stores, as well as young adult graphic novels, classic graphic novels and toys, just like a regular comic shop, as part of a new display unit. Later the same day, DC Comics issued a release that was at least a step in that direction. The 100-Page Giant volumes would be replaced by shrink-wrapped four-issue collections.
In an evolution of DC's strategy to bring the World's Greatest Super Heroes to the masses, the publisher announced today that the Walmart 100-Page GIANT anthology titles will be replaced by shrink-wrapped collections of recent DC comic books from the DC universe. The first wave of titles has already begun shipping to stores and should arrive in the more than 2,900 U.S. Walmart locations by Sunday, June 21.
Each pack of four is priced at $8.98, and includes a collectible backing board featuring a different DC Super Hero. When joined together, they form an image of the Justice League by Ivan Reis.
"Walmart has been a great partner to work with and we're incredibly excited about this new phase in our relationship," said Nancy Spears, DC Vice President, Sales. "They continue to provide an excellent platform to deliver our characters and stories to a wider audience, an audience that continues to use movies, television, home video and video games as their gateways to superhero storytelling."
DC is also working to make these 4-packs available to comic book stores by September 2020.
What's actually in each of the packs, we don't yet know. But they will work out at almost half the regular comic store price. We look forward to Bleeding Cool's Ian Melton finding out this weekend.